Apple Removes 39,000 Unlicensed Gaming Apps From Its China App Store to Meet Deadline
News 18Apple removed 39,000 game apps on its China store Thursday, the biggest removal ever in a single day, as it set year-end as deadline for all game publishers to obtain a licence. Apple initially gave game publishers an end-of-June deadline to submit a government-issued licence number enabling users to make in-app purchases in the world’s biggest games market. Analysts said the move was no surprise as Apple continues to close loopholes to fall in line with China’s content regulators, and would not directly affect Apple’s bottom line as much as previous removals. “However, this major pivot to only accepting paid games that have a game licence, coupled with China’s extremely low number of foreign game licences approved this year, will probably lead more game developers to switch to an ad-supported model for their Chinese versions,” said Todd Kuhns, marketing manager for AppInChina, a firm that helps overseas companies distribute their apps.