Rise of ‘green travel’: How sustainability shaped travel trends and changed the way we explore world in 2024

In 2024, sustainability wasn't just a buzzword it transformed the way people traveled. How sustainability is shaping the hospitality industry In an interview with HT Lifestyle, Vishal Vincent Tony, Managing Director, Ayatana Resorts shared, “In current times, sustainability is emerging as a defining factor in the hospitality sector. It is a remarkable shift to see travellers increasingly prioritise greener choices and help build an ecosystem of 'conscious living, preserving nature.” He added, "The hospitality industry has been instrumental in redefining luxury with sustainable alternatives in daily practices offering a holistic approach that includes utilising energy-efficient architecture, harvesting rainwater, practising organic farming, offering carbon-neutral packages and initiating offset programs." Rise of local experiences and cultural exchange Talking about the growing trend of sustainability in the hospitality sector, Vishal said, “Several hospitality brands are partnering with local communities or artists for curated guest experiences like traditional art workshops, cultural exchange programs/ exhibitions, guided nature walks and local culinary programs to help the local communities exhibit their artwork and cultural strengths to travellers from across the country.” "As travellers become increasingly aware of environmental and social concerns, sustainability is emerging not just as a moral responsibility but as a competitive advantage. Sourcing locally grown produce and ensuring zero waste have also been some prominent changes observed during the year among many hospitality brands to ensure sustainability practices are at the forefront of defining the brand values."