Sainsbury’s launches new Nectar card discount scheme to encourage customers amid cost of living crisis

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy UK supermarket giant Sainsbury’s is launching a new reward scheme for its 18 million Nectar card holders that will grant discounts on over 300 items as the cost of living crisis continues to eat into household budgets. The “Nectar Prices” initiative comes into effect from Tuesday and sees the retailer adopt a strategy closer to Tesco’s Clubcard offering, cutting the cost of everyday items like Heinz Baked Beans, Coke Zero, Nescafe Gold Blend and Ariel All-in-1 laundry pods for customers in store and online who scan their card or use the Nectar app. CEO Simon Roberts said he hoped the scheme “will help millions of our customers save more on every trip to Sainsbury’s” and pledged to “keep refreshing Nectar Prices and increasing the variety of products on offer”. The UK’s larger supermarkets have faced increased competition from cheaper rivals like Aldi and Lidl since the cost of living crisis struck last year, with many customers prepared to shop elsewhere in the interest of saving money.