
Amazon, king of online retail, can’t seem to make its physical stores work
Live MintAmazon.com, the largest e-commerce retailer in the U.S., is stumbling in its efforts to compete in the bricks-and-mortar world. After a decadelong experiment with bricks-and-mortar stores, Amazon’s dominance online has yet to translate into a successful strategy for connecting with shoppers in the real world, retail brokers and landlords said. “Running warehouses and shipping stuff efficiently is not the same as greeting a customer and saying, ‘May I help you?’" An Amazon spokeswoman said Go store employees greet customers at the door, restock shelves and are available to answer questions. “Amazon aims to provide customers outstanding selection, value, and convenience when shopping for groceries and everyday essentials both online and in physical stores," Amazon spokeswoman Jessica Martin said. Developing and testing its Just Walk Out technology capabilities was a driving reason behind Amazon’s rollout of its Go concept, Coury said, and as the technology improved the stores were less necessary.
History of this topic

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