Apple, AMD navigate chip shortage with focus on profitable products
The HinduThe global chip shortage has grounded major automotive factories to a halt but pushed technology giants to become more flexible by diverting existing supplies to their most profitable products, analysts and executives said. "I think it largely reflects the timing of new product releases, specifically related to new iPhone launches in September," Angelo Zino, an analyst with research firm CFRA, said of Apple's warning. Even in normal times, he said, "new phone cycles typically start off supply constrained given the high demand needs ahead of the holiday selling season." And even within Apple's current lineup, the company is likely to direct the supply chain pain to its least lucrative products, said Jeff Fieldhack, research director at Counterpoint Research.