LG introduces "rainbow" camera, 3D Arc Design for upcoming phones
India TodayLG has repeatedly tried to emulate the success its rivals enjoy with its many smartphones targeted at different price categories. LG has announced it is introducing a new design language for its smartphones, which "taps into nature with visual elegance, tactile perfection." LG has said the "rainbow" camera design will bring a distinction to the square-shaped multiple-camera setups are mounted on phones nowadays. "This tactilely pleasing design layout offers the added benefit of taking up less space on the rear of the phone for a cleaner, sleeker overall look." Our upcoming smartphone will draw on the rich history of classic LG designs which have always been distinctive at first touch, said vice president Cha Yong-duk, head of LG’s Mobile Communications Design Lab.