Facebook fails again to detect hate speech in ads
According to a new report, Facebook and its parent company, Meta, once again failed to detect blatant, violent hate speech in The test couldn’t have been much easier — and Facebook still failed. Facebook and its parent company, Meta Platforms, flopped once again in a test of how well they could detect obviously violent hate speech in The hateful messages focused on Ethiopia, where internal documents obtained by whistleblower Frances Haugen showed that Facebook’s ineffective moderation is “literally fanning ethnic violence,” as she said in her 2021 congressional testimony. The group created 12 text-based ads that used dehumanizing hate speech to call for the slaying of people belonging to each of Ethiopia’s three main ethnic groups — the Amhara, the Oromo and the Tigrayans. “When ads calling for genocide in Ethiopia repeatedly get through Facebook’s net — even after the issue is flagged with Facebook — there’s only one possible conclusion: There’s nobody home,” said Rosa Curling, director of Foxglove, the London-based legal nonprofit that partnered with Global Witness in its investigation.
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