Google's Chrome browser may soon start hiding your IP address. Here’s why this is a big deal

Google may now allow users of its Chrome browser to hide their IP address, without using any VPN. The newly proposed feature would effectively establish a proxy IP address, making it more difficult for select websites to identify individual users Google’s popular web browser, Chrome, is preparing to implement a feature that allows users to conceal their IP addresses from websites, even without the need for a VPN. This move is part of Google’s efforts to minimize cross-site tracking, a form of covert tracking that associates users and their online activities with their IP addresses. The newly proposed feature would effectively establish a proxy IP address, making it more difficult for select websites to identify individual users. The primary objective of this feature is not to hide users’ IP addresses from every website but to block it specifically for traffic intended for tracking users beyond traditional cookies.