'Guochao' products favored by Chinese youth
3 years, 1 month ago

'Guochao' products favored by Chinese youth

China Daily  

Chinese domestic brands is gaining popularity in recent years. Be it traditional or modern, these elements should be embodied in China's cultural products and delivered internationally, so the whole world can grasp the charm of China's ancient legacy and its modern vibe", Huang said. In terms of cultural products, Su argued a well-crafted TV program or variety show that features traditional Chinese cultural elements should be well-received by the Chinese people, especially the younger generation. So the timing is perfect, Su said, to push forward cultural products imprinted with traditional Chinese cultural features. The youth nowadays could access a wide range of China's tangible and cultural heritage in order to pass on the essence of Chinese culture, the key is to take the initiative in learning", Su said.

Culture China Products Cultural Chinese Brands Huang Cultural Products Guochao  culture  chinas  products  youth  guochao  brands  cultural  favored  su  traditional  elements  chinese  world

History of this topic

Old brands capitalizing on China-chic trend
5 months, 2 weeks ago

Old brands capitalizing on China-chic trend

China Daily  

A customer looks at a model can of WALOVI herbal tea in New York City on April 10. Growing popularity "Many of the long-established brands, previously known only by name, have become more relevant as part of daily life," said Huang Qingmiao, a young consumer who has learned more about China's legacy brands from popular video-sharing platform Douyin, the Chinese …

Old brands capitalizing on China-chic trend
5 months, 2 weeks ago

Old brands capitalizing on China-chic trend

China Daily  

A customer looks at a model can of WALOVI herbal tea in New York City on April 10. Growing popularity "Many of the long-established brands, previously known only by name, have become more relevant as part of daily life," said Huang Qingmiao, a young consumer who has learned more about China's legacy brands from popular video-sharing platform Douyin, the Chinese …

Legacy brands revitalized as China-chic products unleash new demand
5 months, 3 weeks ago

Legacy brands revitalized as China-chic products unleash new demand

China Daily  

A customer looks at a model can of WALOVI herbal tea in New York City, the United States, April 10, 2024. Wuyutai Tea and Kweichow Moutai are among China's 1,455 "time-honored brands," which are well-known throughout the country and officially recognized by the Ministry of Commerce. Growing popularity "Many of the long-established brands, previously known only by name, have become …

Young buyers snap up snazzy traditional outfits
8 months, 4 weeks ago

Young buyers snap up snazzy traditional outfits

China Daily  

Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday in February, various traditional Chinese-style outfits containing dragon and phoenix elements became quite the rage among young consumers, as such clothing …

Young buyers snap up snazzy traditional outfits
8 months, 4 weeks ago

Young buyers snap up snazzy traditional outfits

China Daily  

Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday in February, various traditional Chinese-style outfits containing dragon and phoenix elements became quite the rage among young consumers, as such clothing …

Young buyers snap up snazzy traditional outfits
9 months ago

Young buyers snap up snazzy traditional outfits

China Daily  

A staff member of a hanfu company arranges attire for a model in Caoxian county, Shandong province, in 2021. CHINA DAILY Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday …

Young buyers snap up snazzy traditional outfits
9 months ago

Young buyers snap up snazzy traditional outfits

China Daily  

A staff member of a hanfu company arranges attire for a model in Caoxian county, Shandong province, in 2021. CHINA DAILY Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday …

Young buyers snap up snazzy traditional outfits
9 months ago

Young buyers snap up snazzy traditional outfits

China Daily  

A staff member of a hanfu company arranges attire for a model in Caoxian county, Shandong province, in 2021. CHINA DAILY Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday …

Young people drawn increasingly to cherished traditions
9 months ago

Young people drawn increasingly to cherished traditions

China Daily  

Two young women wearing traditional Chinese hanfu visit a street in Xiangyang, Hubei province, on Oct 10. Moreover, since the 2000s, the post-80s and post-90s age groups have gradually become the main force in society, with higher levels of education and greater cultural acceptance, Su said, adding that they also pursue novelty and individuality, so it's no surprise that young …

Innovation pays off for old, honored brands
2 years, 4 months ago

Innovation pays off for old, honored brands

China Daily  

Customers have warmed to a herbal coffee produced by traditional Chinese pharmacy Tongrentang. "They will have renewed vigor after fully tapping their existing brand technology and adapting themselves to the new market environment," Shang said. Xing Zhihong, chair of Jinghua Tea, which was founded in 1950, said, "Every brand has a legendary or inspiring story and constantly upgraded craftsmanship that …

Growing popularity of 'China Chic' offers a new twist on nation's ancient culture
2 years, 9 months ago

Growing popularity of 'China Chic' offers a new twist on nation's ancient culture

China Daily  

SONG CHEN/CHINA DAILY Designers and artists are bringing fresh vitality to the country's history and folklore. Zeng Hui, director of Beijing Design Week, said China Chic uses the language of pop culture to express traditional culture, bringing it closer to young people and making it more acceptable to them. National identity has become a good way for them to distinguish …

Growing popularity of 'China Chic' offers a new twist on nation's ancient culture
2 years, 9 months ago

Growing popularity of 'China Chic' offers a new twist on nation's ancient culture

China Daily  

SONG CHEN/CHINA DAILY Designers and artists are bringing fresh vitality to the country's history and folklore. Zeng Hui, director of Beijing Design Week, said China Chic uses the language of pop culture to express traditional culture, bringing it closer to young people and making it more acceptable to them. National identity has become a good way for them to distinguish …

Success and the price of going for the CHINESE TOUCH
2 years, 11 months ago

Success and the price of going for the CHINESE TOUCH

China Daily  

The Into the Confident Generation Z－2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of …

Success and the price of going for the CHINESE TOUCH
2 years, 11 months ago

Success and the price of going for the CHINESE TOUCH

China Daily  

The Into the Confident Generation Z－2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of …

Success and the price of going for the CHINESE TOUCH
2 years, 11 months ago

Success and the price of going for the CHINESE TOUCH

China Daily  

The Into the Confident Generation Z－2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of …

Success and the price of going for the CHINESE TOUCH
2 years, 11 months ago

Success and the price of going for the CHINESE TOUCH

China Daily  

The Into the Confident Generation Z－2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of …

Youths' rising interest in culture welcome
2 years, 11 months ago

Youths' rising interest in culture welcome

China Daily  

MA XUEJING/CHINA DAILY Traditional Chinese culture has become increasingly popular among youths, who are taking greater interest in historical and cultural sites and relics such as the Palace Museum, the Sanxingdui cultural artifacts and the representation of Dunhuang Mogao Grottoes through virtual reality. It has enhanced China's soft power and boosted Chinese people's confidence in their culture, including Chinese characters, …

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