Google ads, cloud boost Alphabet Inc's profits to $15.2 billion in Q4 2020
4 years, 1 month ago

Google ads, cloud boost Alphabet Inc's profits to $15.2 billion in Q4 2020

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Google’s digital advertising empire is regaining the momentum it lost during the pandemic’s early stages as its YouTube video service matures into a major marketing magnet and other companies pour more into promotions aimed at cooped-up consumers with money to spend. The Mountain View, California, company also disclosed that a change to account for Google’s computer servers and other equipment lasting longer than expected could boost its operating results this year by as much as $2.1 billion Investors hailed the news by driving up Alphabet’s stock price by more than 7 percent in extended trading. Image: Reuters Google’s fourth-quarter ad revenue totalled $46.2 billion, a 22 percent increase from the same time in the previous year. Those increases came after Google’s ad revenue fell 8 percent during last year’s April-June period that unfolded after most of the US economy had shut down. That marked the first time Google’s quarterly ad revenue had ever declined from the previous year since the company went public in 2004.

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