Nestle eyes sweet success in Chinese market

Visitors check out Nestle products during the sixth China International Import Expo in Shanghai in November. Nestle SA, a global food and beverage giant, is optimistic about the recovery and improvement of consumption in China in the second half, eyeing in particular coffee, pet foods and health and wellness products for continuous growth, said its top executive. Mark Schneider, CEO of Nestle SA, during his visit to attend the China Development Forum, said of the consumption market in China, "We have good reasons for confidence that we will see increasing recovery and improvement again toward the second half." Among its growing businesses in China, coffee, pet foods and confectioneries are three major sectors that will continue to see robust growth this year, given the new interest in coffee consumption and rising pet ownership locally, the CEO said. Jason Yu, general manager of Kantar Worldpanel China, said brands should capture the trends in health and rational consumption for future growth, through integrating new lifestyles and consumption occasions and enhancing innovations to maximize experience and value.