Technology adds new glamour to China's world heritage Liangzhu cultural site
4 years, 9 months ago

Technology adds new glamour to China's world heritage Liangzhu cultural site

China Daily  

By Jiang Nan (People's Daily) Tourists visit the Archaeological Ruins of Liangzhu City on April 8. The Archaeological Ruins of Liangzhu City in Hangzhou, East China's Zhejiang province, which symbols a supreme achievement of prehistoric rice-cultivating civilization of China over 5,000 years ago, is now resorting to digital economy and cultural and creative industry for wider promotion, as the industrial park Liangzhu Digital Culture Community was recently unveiled. The Archaeological Ruins of Liangzhu City, as a proof to the Yangtze River basin's significant contribution to the Chinese civilization, were inscribed on the World Heritage List as a cultural site at the 43rd session of the United Nations Educational, Scientific and Cultural Organization World Heritage Committee in Baku, capital of Azerbaijan, in July 2019. Over 30 projects have joined the Liangzhu Digital Culture Community, such as a livestream marketing program under Alibaba's live-streaming arm Taobao Live, and an innovation base of digital entertainment established by Netease Media. The Liangzhu Digital Culture Community needs to integrate technical, artistic and cultural elements, as well as business models across the world to form an innovative industrial chain based on the existing research and artistic achievements and big data resources, said Pan Yunhe, an academician of the Chinese Academy of Engineering, adding that it should be the community's future direction and goal.

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