How Accenture is stealing a march over TCS, Infosys, Wipro

Bengaluru: Indian technology outsourcing companies’ inability to find new customers even as US rival Accenture Plc is managing to do business with firms that dominate the consumer Internet, including Google, Facebook Inc. and Amazon.com Inc., again underlines the reason behind the dismal growth of home-grown companies. A strong consulting practice and early investments in new technology areas, like data analytics and design capabilities, eventually helped Accenture offer solutions, swiftly, in what is commonly called microservices architecture. As firms like Google and Uber have been following the microservices model for a few years now, Accenture’s ability to offer solutions using the same approach towards writing code makes it the preferred partner for these firms, said the executive cited above. An aggressive acquisition approach also helped Accenture, which does as much business as TCS, Infosys and Wipro put together, report a 6% dollar revenue expansion last year.