With re-releasing RRR and Rockstar, rerunning old hit films the ultimate solution to end the dry run at the box office?
9 months, 4 weeks ago

With re-releasing RRR and Rockstar, rerunning old hit films the ultimate solution to end the dry run at the box office?

Hindustan Times  

Rajamouli’s superhit pan-india film, RRR and Imtiaz Ali’s Rockstar were re-released in the theatres last week. In fact, trade analyst Taran Adarsh also recently tweeted that it is high time distributors re-release movies, till the regular flow begins in the second half of 2024. Considering the lull that Bollywood is witnessing at the box office with films tanking one after the other including biggies like Bade Miyan Chote Miyan and Maidaan, should fraternity actually resort to the trend of re-releasing old films which was a common practice in 70s, 80s and 90s? No one wants to be glued to the television screen, they want to step out and watch a film.” Meanwhile, Film Trade expert and producer Girish Johar brings to light that there might be multiple reasons behind the dry run in theatres. Devang Sampath, CEO of Cinepolis, also shares that as a cinema chain, they keep re-releasing successful films in their theatres, but he doesn’t agree with it being the last solution for the dry box office run.

History of this topic

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