Meta's Threads, dubbed as Twitter alternative, sees 70 % dip in traffic: Report
1 year, 5 months ago

Meta's Threads, dubbed as Twitter alternative, sees 70 % dip in traffic: Report

Hindustan Times  

Meta's social media app Threads, which had earned a massive popularity upon its launch earlier this month, seems to have run out of steam. The Meta-owned app which was tipped as the alternative to Twitter, has daily active users tally of 13 million, down from 44 million on July 7, a Forbes report said. As per Sensor Tower data, its average daily time spent on the app by users is just four minutes, a steep decline from 19 minutes on its launch day. Meta had said Threads hit 100 million sign ups within a week after launch on July 5 this year. Meta had reported about Threads hitting 100 million sign ups within a week after launch on July 5 this year

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History of this topic

Meta's Threads Surpasses 100 Million Daily Active Users
1 week ago

Meta's Threads Surpasses 100 Million Daily Active Users

Deccan Chronicle  

Meta CEO Mark Zuckerberg announced that its microblogging platform Threads has now more than 100 million daily active users. The tech giant CEO said that Threads has 300 million monthly active users, up from 275 million in November. In November, Adam Mosseri said that Threads has seen a million sign-ups per day for three months. Another microblogging platform Bluesky also …

People left X after Trump became President, and Bluesky surged to 16 million users
Trending News
1 month, 1 week ago

People left X after Trump became President, and Bluesky surged to 16 million users

India TV News  

Bluesky, a social media platform is adding millions of users as people flee X after Donald Trump was elected U.S. President and as an upcoming change to the terms of service threatens to complicate legal challenges for the Elon Musk-owned platform. "We're seeing record-high activity levels across all different forms of engagement: likes, follows, new accounts, etc, and we're on …

Meta to bring ads on Threads as it rushes to churn revenue amid growing user base
1 month, 1 week ago

Meta to bring ads on Threads as it rushes to churn revenue amid growing user base

Firstpost  

Starting in January, a select group of advertisers will be able to create and publish ads on Threads. However, Meta does not expect Threads to be a major contributor to its revenue in 2025 Mark Zuckerberg-led Meta, which owns Threads, is set to introduce ads on the platform soon. Image: Reuters Meta Platforms plans to introduce Launched in July 2023 …

Meta’s Threads Still Lags Behind Musk’s X, but Platform Is Growing Again
1 year, 2 months ago

Meta’s Threads Still Lags Behind Musk’s X, but Platform Is Growing Again

Live Mint  

Isaiah Samad was looking for an alternative to Twitter earlier this year, growing tired of everything from “hot takes" and “rage bait" that he felt had grown too common on the site. Samad is one of about 10 million daily active users globally, including many who have flocked to Threads as an alternative to Elon Musk’s X, in search of …

Instagram CEO announces Meta Threads desktop version
1 year, 3 months ago

Instagram CEO announces Meta Threads desktop version

The Hindu  

Meta’s text-based social media app Threads now has a desktop version which can be accessed via the threads.net web link, Instagram CEO Adam Mosseri said on Thursday, confirming that it is now available to all. Launched in early July, Threads quickly scooped up 100 million sign-ups but interest waned and daily active users fell by the millions as basic features …

Meta launches a web version of Threads as it struggles to keep users on the mobile app
1 year, 4 months ago

Meta launches a web version of Threads as it struggles to keep users on the mobile app

Daily Mail  

Meta is to unleash a web version of Threads as usership on the 'Twitter-killer' app has plummeted. Mark Zuckerberg, CEO of Meta, has announced that users will be able to use the record-breaking platform on desktop within the 'next few days', in addition to its mobile app. The reveal comes almost two months after Threads' historic launch on July 6, …

Frayed 'Threads': Meta’s ‘X-Killer’ sees userbase fall by 79% since July launch
1 year, 4 months ago

Frayed 'Threads': Meta’s ‘X-Killer’ sees userbase fall by 79% since July launch

Firstpost  

Although it started out on a massive high, Threads, after getting over 100 million sign ups in just 5 days, is now struggling to retain users. Even the time spent by users on the app has also fallen drastically On July 5 of this year, Meta introduced Threads, a text-based chat application that was supposed to be the platform that …

Instagram Threads' Android usage drops 79% in one month: Here's why
1 year, 4 months ago

Instagram Threads' Android usage drops 79% in one month: Here's why

India TV News  

Instagram's Threads app has experienced a significant decline in its daily active users on Android, while Elon Musk's X continues to gain traction, according to recent data. Analytics firm Similarweb estimates that the Threads Android app reached a peak of 49.3 million daily active users globally on July 7. In comparison, X boasts over 100 million daily active users on …

Mark Zuckerberg promises more features for Threads as users leave the platform
1 year, 4 months ago

Mark Zuckerberg promises more features for Threads as users leave the platform

The Hindu  

Meta CEO Mark Zuckerberg on Wednesday shared that new features were coming to the recently launched text-based social media app Threads, including custom alt-text for photos and videos, a mention button for users, and the ability to directly share a post to Instagram DMs. Threads, which quickly collected 100 million sign-ups within a week of launch, has seen over half …

Meta’s Twitter rival Threads sees steep drop in daily users by 80 per cent, report says
1 year, 4 months ago

Meta’s Twitter rival Threads sees steep drop in daily users by 80 per cent, report says

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Meta’s Twitter rival Threads appears to be struggling to hold on to users …

Threads vs. Twitter: The new Meta app is already leaning into addiction.
1 year, 4 months ago

Threads vs. Twitter: The new Meta app is already leaning into addiction.

Slate  

Last week, as Twitter struggled to contain the multipronged fallout from its sudden rebrand as X, its competitor from down the San Francisco Peninsula tried to twist the knife. Reporters at the Verge discovered last week that when users browse the app’s newest additions, “Threads will occasionally rehide the Following feed and bring you back to the For You feed …

Threads working to let people message each other: Report
1 year, 4 months ago

Threads working to let people message each other: Report

The Hindu  

Threads, Meta’s text-based social media app seen as an answer to the Elon Musk-owned X, is working on new features, including a way to let users message each other directly. Mosseri said the platform, in the future, will prioritise enabling users to grow “follow” lists, improving content algorithms, adding a messaging feature, and adding a timeline with only posts from …

Mark Zuckerberg acknowledges challenges in Threads' user retention
1 year, 4 months ago

Mark Zuckerberg acknowledges challenges in Threads' user retention

India TV News  

Meta's new text-based social media platform, Threads, generated significant excitement upon its launch. Many users, seemingly frustrated with Twitter's recent changes, particularly the rate limit imposition, eagerly flocked to Threads, resulting in an impressive 100 million sign-ups within a mere five days. However, recent reports now reveal that user retention on Threads has been less than ideal, with more than …

Meta plans retention 'hooks' for Threads as more than half of users leave app
1 year, 4 months ago

Meta plans retention 'hooks' for Threads as more than half of users leave app

The Hindu  

Meta Platforms executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday. Retention of users on the text-based app was better than executives had expected, though it was "not perfect," said Zuckerberg, speaking …

Meta Plans Retention 'Hooks' For Threads As More Than Half Of Users Leave App
1 year, 4 months ago

Meta Plans Retention 'Hooks' For Threads As More Than Half Of Users Leave App

News 18  

Meta Platforms executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday. Retention of users on the text-based app was better than executives had expected, though it was ”not perfect,” said Zuckerberg, speaking …

Here is how Meta’s Threads is changing
1 year, 4 months ago

Here is how Meta’s Threads is changing

The Hindu  

Meta’s newly launched Threads app, which saw around 100 million sign-ups in its first week, is now upgraded with a chronological feed that allows users to see posts from only the accounts they are following. “Threads started rolling out an option for a chronological feed of only people you’re following and added translations too. Threads was launched with Meta’s Instagram …

Meta's Threads could lure ads from Twitter but it's early days, analysts say
1 year, 5 months ago

Meta's Threads could lure ads from Twitter but it's early days, analysts say

The Hindu  

Threads, Meta Platform's broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk's platform, and analysts say it could lure away marketing budgets - eventually. If the app manages to retain users, Threads could achieve $5 billion in annual ad revenue, equaling what Twitter earned in 2021, Bernstein said in a note on …

Twitter challenger Meta Threads struggles for traction
1 year, 5 months ago

Twitter challenger Meta Threads struggles for traction

Deccan Chronicle  

SAN FRANCISCO: After a wildly successful first few days, Threads popularity has waned in the weeks since Meta launched its challenge to Twitter, which lives on despite its problems. "I actually closed down my Twitter account after starting Threads," said Brooklyn resident Lauren Brose, head of marketing at a tech start-up. "Given that Twitter is in a state of disarray, …

Meta-owned Threads sees dip in user engagement; witnesses 20 per cent decrease in active users
1 year, 5 months ago

Meta-owned Threads sees dip in user engagement; witnesses 20 per cent decrease in active users

India TV News  

When Meta launched Threads, it was billed as a 'Twitter-killer' as 100 million signed up within days of launch. New data apps tracking firm Sensor Tower indicates the hype has died down and Threads has seen a 20 per cent decrease in active users and a 50 per cent reduction in time spent on the app, from 20 minutes to …

Threads Is About to Make All the Money That Twitter Isn’t
1 year, 5 months ago

Threads Is About to Make All the Money That Twitter Isn’t

Slate  

Meta hasn’t opened Threads to ads yet, but it might not be able to resist for long. Meta’s ad platform centralizes buying across its properties—including Instagram and Facebook—and is extremely effective, using advanced targeting and optimization to deliver better performance than other digital media outlets, with the possible exception of Google. “They’re always making updates to improve targeting and placements …

Meta's Threads wants to become a 'friendly' place by downgrading news and politics
1 year, 5 months ago

Meta's Threads wants to become a 'friendly' place by downgrading news and politics

NPR  

Meta's Threads wants to become a 'friendly' place by downgrading news and politics Enlarge this image toggle caption Justin Sullivan/Getty Images Justin Sullivan/Getty Images Days after the public launch of Twitter rival Threads, Meta executive Adam Mosseri was surprisingly transparent about the company's distaste for the news media: Meta will not be doing anything to encourage hard news and politics …

Threads Review | Meta’s new app wears Twitter’s skin but lacks its teeth
1 year, 5 months ago

Threads Review | Meta’s new app wears Twitter’s skin but lacks its teeth

The Hindu  

With 100 million sign-ups within a week of its launch, Meta’s text-based conversation app Threads has unsettled even Twitter owner Elon Musk, whose lawyer Alex Spiro accused Meta of hiring former Twitter employees to build a “copycat” app. Verdict While Meta’s Threads arrived on the back of a floundering Twitter and quickly gathered millions of users, the app is still …

Twitter rival Threads signs up 100 million users in five days
1 year, 5 months ago

Twitter rival Threads signs up 100 million users in five days

The Hindu  

The Threads app launched by Instagram as a rival to Twitter has signed up more than 100 million users in less than five days, data tracking websites said on Monday, smashing the record of AI tool ChatGPT for fastest-growing consumer app. While ChatGPT took two months to hit the 100 million user mark and video-sharing app TikTok took nine months, …

Threads’ soaring popularity puts a dent in Twitter’s traffic
1 year, 5 months ago

Threads’ soaring popularity puts a dent in Twitter’s traffic

The Hindu  

Threads, Meta’s latest microblogging platform, has taken the social media world by storm, amassing 100 million users in just over two days. Now, with the launch of the Threads app, Twitter’s traffic seems to have taken another huge hit. The decline in Twitter’s popularity can be partly attributed to the controversial changes implemented by its new owner, Elon Musk, following …

Twitter’s future is in doubt as Threads tops 100 million users
1 year, 5 months ago

Twitter’s future is in doubt as Threads tops 100 million users

CNN  

Washington CNN — Twitter has weathered months, if not years, of mismanagement as well as mass layoffs, frequent service disruptions and an exodus of top advertisers, but the launch of a rival app from Meta could prove to be the final straw. Threads surpassed 100 million users this weekend, less than a week after it launched, Meta CEO Mark Zuckerberg …

Threads hits 100 million users in five-day record surge
1 year, 5 months ago

Threads hits 100 million users in five-day record surge

Al Jazeera  

Launched by Meta as a rival to Twitter, Threads has become the fastest-growing consumer app, data tracking sites say. The Threads app launched by Instagram as a rival to Twitter has seen more than 100 million users sign up in less than five days, data tracking websites said on Monday, smashing the record of artificial intelligence tool ChatGPT for the …

Explained | What should you know about Meta’s social media app Threads?
1 year, 5 months ago

Explained | What should you know about Meta’s social media app Threads?

The Hindu  

The story so far: The past two weeks sorely tested the patience of Twitter users. Though Threads is still in its early days, Meta plans to make it compatible with the open social networking protocol ActivityPub, so that Threads could one day work with platforms such as the decentralised social media site Mastodon and the content management system and website-builder …

Threads | A new digital town square
1 year, 5 months ago

Threads | A new digital town square

The Hindu  

From most conceivable perspectives, it does not look like Elon Musk needs help in imploding Twitter. Threads provides a linear interface very similar to Twitter — text updates, links, images and video clips from those you follow along with algorithmically promoted posts, accompanied by the familiar like, comment and repost buttons. Threads joins the Facebook-parent company’s portfolio of massive social …

Threads Is Not an Automatic Win for Meta
1 year, 5 months ago

Threads Is Not an Automatic Win for Meta

Slate  

This article is from Big Technology, a newsletter by Alex Kantrowitz. Opportunity: Use the Reels Algorithm to Build a Better Twitter When Meta copied TikTok, it put a ton of resources into its Reels product and algorithm. Meta’s algorithmic feed may work well on a Twitterlike platform, where new and casual users never saw the appeal of building follow graphs …

Meta launches fast-growing Threads app; Twitter threatens Meta
1 year, 5 months ago

Meta launches fast-growing Threads app; Twitter threatens Meta

NPR  

Meta launches fast-growing Threads app; Twitter threatens Meta Facebook parent company Meta broke most-downloaded records recently with its new app, Threads. Elon Musk is threatening to sue Zuckerberg over Threads now, saying Meta basically stole his intellectual property. And into that comes Mark Zuckerberg, who launches a Twitter clone that basically does everything that Twitter does, except his executives at …

Meta's Threads signs up 30 million users, in clear threat to Musk-owned Twitter
1 year, 5 months ago

Meta's Threads signs up 30 million users, in clear threat to Musk-owned Twitter

The Hindu  

Meta's Threads racked up more than 30 million sign-ups within about 18 hours of its launch, emerging as the first real threat to Elon Musk-owned Twitter, as it took advantage of its access to billions of Instagram users and a similar look to that of its rival. Twitter's stumbles make room for a well-funded competitor like Meta Platforms, analysts and …

Newly launched Meta's 'Threads' garners over 30 million users
1 year, 5 months ago

Newly launched Meta's 'Threads' garners over 30 million users

Hindustan Times  

More than 30 million users signed up for Meta Platforms Inc.’s new app Threads, designed as a direct rival to Twitter and the most serious threat yet to Elon Musk’s struggling social-media site. “There should be a public conversations app with 1 billion-plus people on it,” Meta Chief Executive Officer Mark Zuckerberg said in a post on his Threads account. …

Twitter threatens legal action against Meta over its new rival app Threads
1 year, 5 months ago

Twitter threatens legal action against Meta over its new rival app Threads

Associated Press  

NEW YORK — Twitter has threatened legal action against Meta over its new text-based app called Threads, which has drawn tens of millions of users since launching this week as a rival to Elon Musk’s social media platform. In a letter Wednesday to Meta CEO Mark Zuckerberg, Alex Spiro, an attorney representing Twitter, accused Meta of unlawfully using Twitter’s trade …

Twitter threatens to sue Meta over Threads: Report
1 year, 5 months ago

Twitter threatens to sue Meta over Threads: Report

The Hindu  

Twitter has threatened to sue Meta Platforms over its new Threads platform, Semafor reported on July 6, citing a letter sent to the Facebook parent's CEO Mark Zuckerberg by Twitter's lawyer Alex Spiro. Meta which launched Threads on July 5 and has logged more than 30 million sign-ups, looks to take on Elon Musk's Twitter by taking advantage of Instagram's …

What is Threads? All your questions about Meta’s new Twitter rival, answered
1 year, 5 months ago

What is Threads? All your questions about Meta’s new Twitter rival, answered

Associated Press  

NEW YORK — Threads, a text-based app built by Meta to rival Twitter, is live. “It’s piquing curiosity,” Proulx said, noting that Instagram users are getting alerts about their followers joining Threads — causing more and more people to sign up. In early replies on Threads, Zuckerberg said making the app “a friendly place” will be a key to success …

Threads Vs Twitter: How Does Meta's App Measure Up To Its Rival?
1 year, 5 months ago

Threads Vs Twitter: How Does Meta's App Measure Up To Its Rival?

Deccan Chronicle  

Threads, perceived to be the biggest challenger to Twitter, from Meta acquired 100 million users with in hours of going live across 100 countries on Thursday riding on the large base of existing Instagram users. Getting started on Threads: Well you have to download the app from either of the play stores- android and apple, but unlike Twitter you can …

Meta’s New Threads App Is Terrible. It Just Might Bury Twitter.
1 year, 5 months ago

Meta’s New Threads App Is Terrible. It Just Might Bury Twitter.

Slate  

During Elon Musk’s eight months running Twitter aground, a big group of aspirants has sought to build a new, better boat for the social network’s refugees. Once in the app, Threads has all the things you’d expect in a Meta product designed to hook you without offering much of a high-quality experience. Threads lacks the feature that became the foundation …

E.U. regulations keep Meta’s Threads out: Report
1 year, 5 months ago

E.U. regulations keep Meta’s Threads out: Report

The Hindu  

Meta Inc.’s Threads app will not be offered in the European Union due to stricter privacy laws. Threads, while being available for download in the U.S and other markets, will reportedly not be available in the European Union countries, including Germany, Spain, Italy, France, Ireland and Belgium, as the company works out how data sharing between the new platform and …

Meta’s Threads, built by Instagram, is a Twitter rival without hashtags or ads
1 year, 5 months ago

Meta’s Threads, built by Instagram, is a Twitter rival without hashtags or ads

Hindustan Times  

Bluesky on the periphery. First cut, focus must shift to refinement Threads has now gone live for Apple iPhone users on the App Store, and for Android users on Google’s Play Store. Synergy, to build a willing audience Threads has been ‘built’ by the same team that develops Instagram, and hence close ties between both Meta networks. The Threads listing …

Threads, Meta’s Twitter clone, just launched — and people are already complaining about it
1 year, 5 months ago

Threads, Meta’s Twitter clone, just launched — and people are already complaining about it

LA Times  

Facebook parent Meta launched a new app that appears to mimic Twitter, marking a direct challenge to the social media platform owned by billionaire Elon Musk. “We’re hoping to bring some of what we have built for photos and videos on Instagram to Threads with text,” said Adam Mosseri, the head of Instagram, in a video. Twitter explained the throttling …

Twitter threatens to sue Meta after rival app Threads gains traction
1 year, 5 months ago

Twitter threatens to sue Meta after rival app Threads gains traction

CNN  

CNN — Twitter is threatening Meta with a lawsuit after the blockbuster launch of Meta’s new Twitter rival, Threads — in perhaps the clearest sign yet that Twitter views the app as a competitive threat. On Wednesday, an attorney representing Twitter sent Meta CEO Mark Zuckerberg a letter that accused the company of trade secret theft through the hiring of …

What is Threads? Here’s what you need to know about the potential ‘Twitter Killer’
1 year, 5 months ago

What is Threads? Here’s what you need to know about the potential ‘Twitter Killer’

CNN  

New York CNN — Facebook-parent Meta officially launched its Twitter competitor, Threads, last Wednesday, after first confirming its plans for the app just three months ago. The mood on Threads on the night of its launch felt a bit like the first day of school, with early adopters rushing to try out the app and write their first posts — …

Facebook’s Meta launches ‘Twitter killer’ social network Threads
1 year, 5 months ago

Facebook’s Meta launches ‘Twitter killer’ social network Threads

Al Jazeera  

Mark Zuckerberg launches Twitter rival in bid to capitalise on turmoil at Twitter under Elon Musk. Instagram owner Meta has launched its new social media network Threads, aiming to capitalise on the turmoil at Twitter under billionaire owner Elon Musk. Zuckerberg’s launch of the platform dubbed a “Twitter killer” by some tech analysts is seen as a direct challenge to …

Twitter threatens legal action over Threads, calling Meta’s new app a ‘copycat’
1 year, 5 months ago

Twitter threatens legal action over Threads, calling Meta’s new app a ‘copycat’

LA Times  

Meta unveiled its new app Threads to rival Twitter, targeting users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk. The hyped cage match between Elon Musk and Mark Zuckerberg may not be happening, but a courthouse battle could loom after Meta launched its Twitter competitor app, Threads, on Wednesday. Twitter …

Zuckerberg-Musk fight is on: Meta launches 'Twitter Killer' Threads app
1 year, 5 months ago

Zuckerberg-Musk fight is on: Meta launches 'Twitter Killer' Threads app

The Hindu  

Meta's Mark Zuckerberg is set to deliver a blow to Elon Musk on Wednesday night, as the tech billionaires' rivalry goes live with the launch of Instagram's much-anticipated Threads platform, a clone of Twitter. Analysts said investors were salivating over the possibility that Threads' ties to Instagram might give it a built-in user base and advertising apparatus, which could siphon …

Meta’s new Twitter rival app Threads gets tens of millions of sign-ups in its first day
1 year, 5 months ago

Meta’s new Twitter rival app Threads gets tens of millions of sign-ups in its first day

Associated Press  

Tens of millions of people have quickly signed up to Meta’s new app, Threads, as it aims to compete with Twitter — a sign that users are looking for an alternative to the social media platform that has undergone a series of unpopular changes since Elon Musk bought it. Threads is billed as a text-based version of Meta’s photo-sharing app …

Meta officially launches Twitter rival Threads. 30 million have joined already
1 year, 5 months ago

Meta officially launches Twitter rival Threads. 30 million have joined already

CNN  

CNN — Facebook has tried to compete with Twitter in numerous ways over the years, including copying signature Twitter features such as hashtags and trending topics. Meta on Wednesday officially launched a new app called Threads, which is intended to offer a space for real-time conversations online, a function that has long been Twitter’s core selling point. Meta's new Threads …

10 million sign up for Meta's Twitter rival app, Threads
1 year, 5 months ago

10 million sign up for Meta's Twitter rival app, Threads

NPR  

10 million sign up for Meta's Twitter rival app, Threads Enlarge this image toggle caption Richard Drew/AP Richard Drew/AP Meta has unveiled an app called Threads to rival Twitter, targeting users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk. Threads is billed as a text-based version of Meta's photo-sharing app …

Meta looks to target Twitter with a rival app called Threads
1 year, 5 months ago

Meta looks to target Twitter with a rival app called Threads

Associated Press  

LONDON — Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk. Musk replied “yeah” to a tweet from Twitter co-founder Jack Dorsey saying, “All your Threads are belong to us,” along with a screenshot from the App Store’s privacy section showing what personal …

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