When 2025 arrives, so will the end of the amateur athlete in college sports
1 day, 1 hour ago

When 2025 arrives, so will the end of the amateur athlete in college sports

Associated Press  

When the page turns on 2024, it will be time to say goodbye, once and for all, to the amateur athlete in college sports. “We’ve got problems in college football,” Penn State coach James Franklin said. “I don’t know that fans have this really great love for the idea of 100% pure amateurism,” said Nels Popp, a University of North Carolina sports business professor. They’ve been making money for the last couple years, and I don’t know that that’s making fans really back off.” Olympics got rid of ‘amateurs’ and turned into a multibillion-dollar industry The last time amateurism came under such assault was in the 1980s, when the Olympics unwound the final remnants of pretending the vast majority of their athletes were anything other than full-time professionals. “At some point, I think people might have to understand that maybe college athletes don’t go to college anymore,” Popp said.

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History of this topic

Letters to the Editor: College football has long been ‘just a business’ — but it’s fairer for athletes now
3 weeks, 4 days ago

Letters to the Editor: College football has long been ‘just a business’ — but it’s fairer for athletes now

LA Times  

Notre Dame and Navy face off in an NCAA college football game in Baltimore in 2022. To the editor: I must respectfully challenge the recent opinion piece claiming that “name and likeness” agreements and modern college football economics have corrupted the sport. Ending the NCAA’s nonprofit status and allowing schools to pay athletes directly, just as they pay coaches, would …

Money in NCAA sports has changed life for a few. For many athletes, college degree remains the prize
1 month, 2 weeks ago

Money in NCAA sports has changed life for a few. For many athletes, college degree remains the prize

Associated Press  

PHOENIX — Sponsorship deals were far from Jonny Bottorff’s mind when he transferred to Northern Arizona University on a football scholarship. But outside the highest-profile athletes, who now can earn millions of dollars while still in school, many players say a college degree remains the ultimate prize. Before the Supreme Court ruled in 2021 that U.S.-born athletes could earn money …

Paying college athletes will usher in a new era of uncertainty. But here’s what won’t happen
7 months ago

Paying college athletes will usher in a new era of uncertainty. But here’s what won’t happen

New York Times  

This week, the NCAA, ACC, Big Ten, Big 12, Pac-12 and SEC voted to allow schools to pay their athletes. “If we go down the road of paying players substantial sums, all will be lost,” former CBS Sports president Neal Pilson testified during the 2014 O’Bannon v. NCAA trial. Many college athletes — not just in football and men’s basketball …

Paying college athletes is closer than ever. How could it work and what stands in the way?
7 months, 2 weeks ago

Paying college athletes is closer than ever. How could it work and what stands in the way?

Associated Press  

The proposed settlement of a federal class-action antitrust lawsuit that has been approved by the NCAA and major college conferences would cost billions and pave the way for college athletes to get a cut of the revenue that has been flowing to their schools for years. FILE - Footballs stand ready before the Virginia Tech at Wake Forest NCAA college …

Billions in TV revenue, athletes as employees on the line as college sports faces more legal threats
1 year, 2 months ago

Billions in TV revenue, athletes as employees on the line as college sports faces more legal threats

Associated Press  

At a reception attended by several university presidents in Manhattan, Arizona State President Michael Crow was asked to ponder a not-too-distant future where Sun Devils football and basketball players get a cut from the billions of dollars their sports generate in media rights deals. “That is not an outcome which is conducive, in my view, to the success of the …

Revenue-sharing with major college football players seems ‘inevitable.’ How could it be done?
1 year, 3 months ago

Revenue-sharing with major college football players seems ‘inevitable.’ How could it be done?

Associated Press  

When one of college football’s top coaches makes a point of letting the world know he believes his players should essentially be paid, it gets a lot of attention. “When the student-athletes call it a business, the corporate-types call it a game.” Overhauling the collegiate sports model to allow athletes playing at the highest levels of college football to share …

College athletics sees surge in nonprofits paying players
2 years, 2 months ago

College athletics sees surge in nonprofits paying players

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! The new world of college athletes getting paid for endorsements has created a rapidly expanding pop-up industry: Brand new nonprofit “collectives” that pay athletes to promote charities. “My default on this is skepticism.” There’s enough skepticism that a bipartisan effort in Congress has been started to …

Miami’s Wong shows college sports hurtles toward free market
2 years, 7 months ago

Miami’s Wong shows college sports hurtles toward free market

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! The brazen demand made on behalf of University of Miami basketball star Isaiah Wong last week provided a rare, unvarnished glimpse into the way elite college sports have been transformed by athletes’ rights to earn money through endorsements. “It’s very clear it’s really not about endorsements, …

NCAA eligibility ruling solves some problems, creates others
4 years, 4 months ago

NCAA eligibility ruling solves some problems, creates others

Associated Press  

For the college athletes who are heading into a season of uncertainty brought on by COVID-19, the NCAA’s decision to not charge them a year of eligibility — no matter how much they play — brings peace of mind. “I know this, if we had every guy who could come back next year and did come back next year, we …

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