Cache | Netflix’s love-hate relationship with ads
2 years, 3 months ago

Cache | Netflix’s love-hate relationship with ads

The Hindu  

A decade ago, Netflix was not a big player in the streaming service business. The search giant’s streaming service experimented ads on its platform for the first time in 2007. The streaming service also offered users an option to close ads placed on the content they viewed. Disney’s streaming service has overtaken Netflix in the number of viewers as its five-year push into digital streaming finally comes to fruition. It is against this backdrop that Netflix is redrafting its plans on changing its core business model - - moving from a purely subscription-based service to a hybrid one that allows ads.

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History of this topic

Netflix’s recipe for success includes ‘secret sauce’ spiced with Silicon Valley savvy
6 months, 2 weeks ago

Netflix’s recipe for success includes ‘secret sauce’ spiced with Silicon Valley savvy

Associated Press  

LOS GATOS, Calif. — Although its video streaming service sparkles with a Hollywood sheen, Netflix still taps its roots in Silicon Valley to stay a step ahead of traditional TV and movie studios. “It is a secret sauce for us, no doubt,” Eunice Kim, Netflix’s chief product officer, said while discussing the nuances of the ways Netflix tries to reel …

Here's What Netflix CEO Reed Hastings Said About Having Ads On The Platform
2 years ago

Here's What Netflix CEO Reed Hastings Said About Having Ads On The Platform

News 18  

Netflix Inc co-founder Reed Hastings said on Wednesday he was "wrong" to resist ads for his streaming service. Hastings said Hulu proved streaming services could support advertising, and offer consumers lower prices. Netflix has launched a new plan called “Basic with Ads” in 12 countries– Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. …

Netflix targets global TV ad market as next business to disrupt
2 years, 2 months ago

Netflix targets global TV ad market as next business to disrupt

The Hindu  

Netflix Inc. upended the global entertainment industry about a dozen years ago with a streaming video service that rendered network television programming schedules and movie screening times all but irrelevant. Netflix Co-Chief Executive Reed Hastings said that insight dawned on him after listening recently to former Disney CEO Bob Iger describe traditional TV as marching toward a precipice. Chief Financial …

Netflix sets $7 monthly price for its ad-supported service
2 years, 2 months ago

Netflix sets $7 monthly price for its ad-supported service

Associated Press  

SAN RAMON, Calif. — Netflix next month will unveil the first version of its video streaming service with ads, giving cost-conscious viewers a chance to watch most of its shows at a steep discount in exchange for putting up with commercial interruptions. Netflix’s ad-supported option will also be rolling out in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, …

Ads are coming to Netflix: How will this change the streaming industry?
2 years, 3 months ago

Ads are coming to Netflix: How will this change the streaming industry?

Firstpost  

The announcement to launch ad-supported subscriptions on Netflix followed its 2022 first-quarter earnings report, which saw a subscriber loss for the first time in over a decade Ads are coming to Netflix, perhaps even sooner than anticipated. Indeed, it was only in 2020 that Netflix CEO Reed Hastings ruled out advertising on the platform, saying “you know, advertising looks easy …

Netflix Update: Ad-supported plan likely to block offline viewing- Report
2 years, 4 months ago

Netflix Update: Ad-supported plan likely to block offline viewing- Report

India TV News  

Netflix is reportedly coming up with a new ad-supported tier which is unlikely to make the platform's offline viewing feature available to members on this low-end tier of the service. According to TechCrunch, this discovery surfaced when the developer-Steve Moser found code within the Netflix iPhone app that suggested the streamer will block users from downloading titles to their devices …

Advertisers were locked out of Netflix for years. Now they have big plans
2 years, 5 months ago

Advertisers were locked out of Netflix for years. Now they have big plans

Live Mint  

Netflix Inc. hasn’t said much about the advertising-supported service it is developing. “They give me exactly what I want when I don’t know what I want to watch," said Shiv Singh, chief marketing officer of online-lending platform LendingTree Inc., of Netflix’s show-recommendation engine. “One of the things Netflix does really well is personalizing," said Dara Treseder, Peloton’s chief marketing officer. …

Netflix names Microsoft as partner for ad-supported subscription plan
2 years, 5 months ago

Netflix names Microsoft as partner for ad-supported subscription plan

The Hindu  

Netflix Inc said on Wednesday it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription offering, as the streaming giant looks to plug slowing subscriber growth by rolling out a cheaper plan. Chief Operating Officer Greg Peters said in a blog post that Netflix chose Microsoft because of its ability to innovate, as well as …

Netflix to rely on Microsoft for its ad-backed video service
2 years, 5 months ago

Netflix to rely on Microsoft for its ad-backed video service

Associated Press  

SAN FRANCISCO — Netflix has picked Microsoft to help deliver the commercials in a cheaper version of its video streaming service expected to launch later this year with a pledge to minimize the intrusions into personal privacy that often accompany digital ads. The alliance announced Wednesday marks a major step toward Netflix’s first foray into advertising after steadfastly refusing to …

Netflix in talks with Hollywood studios for new tier with ads
2 years, 5 months ago

Netflix in talks with Hollywood studios for new tier with ads

The Hindu  

Netflix Inc is looking to tweak its programming deals with Hollywood studios to enable the streaming pioneer's launch of an advertising-supported version of its service, the Wall Street Journal reported on Tuesday. The company has started talks with Warner Bros., Universal and Sony Pictures Television, the report said, citing people familiar with the matter. After losing subscribers for the first …

Netflix in Talks With Google And More Brands for Advertising Tie-ups
2 years, 6 months ago

Netflix in Talks With Google And More Brands for Advertising Tie-ups

News 18  

– Netflix Inc is in talks with several companies for advertising partnerships, co-CEO Ted Sarandos said on Thursday, as the streaming titan looks to plug slowing subscriber growth by rolling out a cheaper plan with ads. "We're talking to all of them right now," Sarandos said at the Cannes Lions conference when asked which company Netflix was looking to partner …

Netflix will no longer be an ad-free platform!
2 years, 6 months ago

Netflix will no longer be an ad-free platform!

India TV News  

Netflix has been in news for its bulk lay off- the reason being the loss of business in the recent pass. Ted Sarandos, Co-CEO at Netflix has confirmed during the Cannes Lions advertising festival that the future of the streaming giant will include ads, reports Hollywood Reporter. We're adding an ad tier for folks who say, 'Hey, I want a …

Netflix likely to roll out ad-supported subscription plans by the end of this year
2 years, 7 months ago

Netflix likely to roll out ad-supported subscription plans by the end of this year

India Today  

Netflix’s declining revenue has pushed the company to take up different measures to restore it. The company had previously discussed plans to crackdown on password sharing and introduce ad-supported subscription plans that are expected to be cheaper than the other plans. Now a new report suggests that Netflix may roll out the cheaper ad-supported plans as well as ask people …

Today’s Cache | Netflix bleeds
2 years, 8 months ago

Today’s Cache | Netflix bleeds

The Hindu  

Netflix’s first quarter results are out. The streaming giant lost 200,000 customers in the March ending quarter, the first time it has shed subscribers since 2011. The changes announced late Tuesday are designed to help the company regain momentum it lost over the past year, and hopefully assuage fears of the company’s shareholders. Reed Hastings, co-founder of Netflix, in his …

Netflix planning to introduce ads, CEO says
2 years, 8 months ago

Netflix planning to introduce ads, CEO says

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. The streaming giant is examine the option of adding advertising in the “next year or two”, boss …

Netflix To Soon Introduce Ads and Cheaper Subscription Plans, Know Details
2 years, 8 months ago

Netflix To Soon Introduce Ads and Cheaper Subscription Plans, Know Details

News 18  

After remaining free from ads and commercials for users, Netflix Co-CEO Reed Hastings has said the video streaming platform is now open to offering cheaper and ad-supported tiers in order to boost its subscriber base. On the commercials, Hastings during an earnings call on Tuesday said: “Those who have followed Netflix know that I have been against the complexity of …

YouTube has gone from Hollywood pariah to partner. Meet the executive who led the change
3 years, 11 months ago

YouTube has gone from Hollywood pariah to partner. Meet the executive who led the change

LA Times  

When Kelly Merryman arrived at YouTube six years ago, the dust had just cleared on a contentious $1-billion lawsuit with Viacom that had dragged on for years. “There was more trust that needed to be built,” said Merryman, YouTube’s vice president of content partnerships. bringing the creativity of an executive who understands what it is we’re trying to create.” Partnerships …

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