After adding USC and UCLA, Big Ten leaves door open to more expansion
LA TimesBig Ten Commissioner Kevin Warren talks to reporters during the conference’s media days at Lucas Oil Stadium on Tuesday in Indianapolis. That figures to be a massive infusion of cash for each school given that the Big Ten’s new media rights agreement is expected to top $1 billion — a deal that Warren said would be announced “sooner than later.” “They bring a lot of value to our relationship, a lot of panache to our relationship,” Warren said of the Los Angeles schools, presumably referring to their location in the nation’s second-largest media market as well as the accompanying glitz of Hollywood. The new Big Ten configuration will give the conference a presence in each of the nation’s three biggest media markets, Warren pointed out, while providing programming opportunities spanning “from the morning into the night.” Warren alluded to the exclusive late-night broadcast window of the West Coast as a positive historically but did not say whether he would utilize it for UCLA and USC home games. “So another 45 minutes or an hour on a plane doesn’t matter, we’re just excited to have them in the league.” Even though the Big Ten has been a staple of the College Football Playoff — participating in six of its eight years — Warren said he fully supported expansion of the four-team event while embracing additional media partners besides ESPN, which has enjoyed a stranglehold on coverage. “And I want to make sure that we not only make the right decisions that what’s right now for our student-athletes and for our games and our competitions and our academic opportunities and our fans, but I want to make decisions that, when we look back 30 years from now, that people will say that the Big Ten Conference was ahead of the curve.” As Warren spoke, a slogan in giant letters glowed on a video board overhead: “Big Life.
History of this topic
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