Premier Foods enjoys stronger sales as consumers opt for affordable meals

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Mr Kipling and Bisto owner Premier Foods has said its sales grew in the first half of the year, as more consumers are opting to stay in rather than eat out. With people starting to eat out less, they often find the best restaurant in town is at home, where you can make nutritious and tasty meals more affordably Alex Whitehouse, Premier Foods An annual price increase will be made in the fourth quarter of the year, which the group expects to further make up for inflated costs. Premier Foods’ chief executive Alex Whitehouse said that raising prices is a “last resort” for the business. “Those savings are used to offset cost inflation, and what we are left with, goes into price increases.” People are finding that the “best restaurant in town is at home”, Mr Whitehouse said, meaning that its brands have benefited from the shift to affordable meals as consumer budgets are more squeezed.