Why millennials are ditching TV for online content
6 years, 6 months ago

Why millennials are ditching TV for online content

Live Mint  

New Delhi: Pooja Umesh, 22, is a Bengaluru-based engineer. Sameer Nair, programming veteran and current chief executive officer of Applause Entertainment, a content production studio, says: “Not just younger audiences, the viewing shift is happening for the first 100 million viewers—the ones who first got satellite TV, first got internet, first experienced social media and e-commerce. This includes both the American services like Netflix and Amazon Prime Video and local brands like Balaji Telefilms’ ALTBalaji and those owned by broadcast networks like Star India’s Hotstar and Sony Entertainment Television’s SonyLIV. “In the next five years, India will have more than 10.8 million consumers accessing video content through connected STBs and dongles, equivalent to the number of active pay-TV HD subscribers today,” said Mihir Shah, vice president, Media Partners Asia, speaking to Mint earlier. In his recent article on the findings of the Broadcast India 2018 Survey, Broadcast Audience Research Council India CEO Partho Dasgupta said that TV is not going away, or “dying”.

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History of this topic

Aha eyes serialised long-format shows to retain subscribers as growth stalls
1 month, 1 week ago

Aha eyes serialised long-format shows to retain subscribers as growth stalls

Live Mint  

NEW DELHI : Telugu and Tamil video streaming platform aha, owned by film producer Allu Aravind, is looking at long-format shows that will drop episodes every week to sustain viewer engagement and retain existing users, at a time when OTT platforms are struggling to acquire new paid subscribers. Aha, which is also looking at entering a new language market, other …

TV to Digital: Kartik Mahadev on how ZEE is Adapting to Changing Audience Habits
2 months, 2 weeks ago

TV to Digital: Kartik Mahadev on how ZEE is Adapting to Changing Audience Habits

Deccan Chronicle  

Kartik Mahadev, CMO of ZEE’s Content SBU & Brand Management, shares his insights on Indian television and ZEE’s strategies for staying ahead. Q: Tell us about Zee’s new campaign A: Zee’s new campaign showcases its unparalleled reach across India’s diverse media landscape. The campaign’s core message, “Many screens, many regions, many languages – Bharat ke har kone mein,” highlights Zee’s …

Streaming Services Are in for Some Big, Big Changes
2 months, 3 weeks ago

Streaming Services Are in for Some Big, Big Changes

Slate  

Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. He added that the platform is “piloting new features” to allow users to interact with sports and TV shows “so they can indulge their obsessions in a way that’s fun, super simple, and all in one place.” The 2024 …

Streambox Media disrupts TV market with subscription-based Dor TV
4 months, 1 week ago

Streambox Media disrupts TV market with subscription-based Dor TV

India TV News  

Streambox Media, an Indian tech startup has unveiled its innovative television, named 'Dor', which will operate on a unique subscription-based model. The 4K QLED TV, available in 43-inch, 55-inch, and 65-inch variants, will offer a unified entertainment experience by consolidating multiple OTT apps and live TV channels onto a single platform, DorOS. A subscription-based approach Unlike traditional TV models, Dor …

China's TV Industry Booms, With 'Blossoms Shanghai' Leading the Charge
5 months, 3 weeks ago

China's TV Industry Booms, With 'Blossoms Shanghai' Leading the Charge

China Daily  

China's television, radio, and online audiovisual services revenue has increased significantly in the first half of this year, driven by the potential of the domestic market. The industry's top regulator, Zhu Yonglei, announced a 7% year-on-year surge in revenue to 668.3 billion yuan ($95.2 billion).

More than half of Gen Z abandon watching traditional TV in favour of video-sharing platforms such as TikTok and YouTube each day, says media regulator
8 months ago

More than half of Gen Z abandon watching traditional TV in favour of video-sharing platforms such as TikTok and YouTube each day, says media regulator

Daily Mail  

More than half of young people watch no traditional broadcast TV at all in a typical week, the media regulator has revealed. Figures from Ofcom signal the slow demise of live television viewing, with only 48 per cent of 16-to-24-year-olds tuning in to broadcast channels Instead, the study said the age group spent more than an hour-and-a-half watching video-sharing platforms …

How YouTube became must-see TV: Shorts, sports and Coachella livestreams
10 months, 2 weeks ago

How YouTube became must-see TV: Shorts, sports and Coachella livestreams

LA Times  

When YouTube launched nearly two decades ago, its first clip was a grainy video of co-founder Jawed Karim speaking to the camera while standing in front of the elephants at the San Diego Zoo. The San Bruno, Calif.-based video giant said more than 150 million people in the U.S. are watching YouTube on connected TV screens every month, citing December …

78% Indians prefer streaming online content on their TVs finds study
1 year, 2 months ago

78% Indians prefer streaming online content on their TVs finds study

The Hindu  

78% respondents of a study conducted on TV streaming trends said they preferred streaming online content on their TVs through streaming sticks, smart TVs, and set-top-boxes compared to their other available options like smartphones, tablets and laptops. The study conducted by NielsenIQ and commissioned by Amazon in India further found that 66% of the respondents streamed five hours daily over …

Streaming platforms have tough choices in a world of fresh opportunities
1 year, 3 months ago

Streaming platforms have tough choices in a world of fresh opportunities

Live Mint  

Netflix and its 265 million premium subscribers globally exist in an ad-free world; at 4 users per subscription, this is over a billion premium consumers who aren’t easily reached by traditional advertising. Since late 2022, with the first ‘fall in subscribers’ quarterly guidance, Wall Street has punished the entire streaming business. Between TV Plus and HBO Minus, there is talk …

The streaming model is cratering — here's how that's hurting actors, writers and fans
1 year, 8 months ago

The streaming model is cratering — here's how that's hurting actors, writers and fans

NPR  

The streaming model is cratering — here's how that's hurting actors, writers and fans Enlarge this image toggle caption Eduardo Araquel/Paramount Eduardo Araquel/Paramount Ever had a show you've been meaning to watch disappear from a streaming service? Sponsor Message "I think streaming services have really forgotten that it takes a couple of seasons before a show gets big and picks …

OTT apps roll out ad-backed models to keep prices low
1 year, 10 months ago

OTT apps roll out ad-backed models to keep prices low

Live Mint  

With video streaming platforms realizing that subscription alone may not be sufficient for sustained business growth, they are increasingly adopting ad-supported models to cater to the price-sensitive Indian audience, said experts. Although categories like fast-moving consumer goods and consumer durables are expressing interest in advertising on SVoD services, challenges remain as tech giants Google and Facebook claim 65-70% of digital …

Helena Bonham Carter: ‘Watching TV in the age of streaming feels lonely’
2 years, 2 months ago

Helena Bonham Carter: ‘Watching TV in the age of streaming feels lonely’

The Telegraph  

Watching television has become a “lonely” business in the age of streaming, Helena Bonham Carter has said, speaking wistfully of the era in which 15 million would tune in to Crossroads. Nolly, which launches on ITV’s streaming service ITVX on Feb 2, explores Gordon’s 1981 sacking from Crossroads, which made headlines and led to protests from dismayed viewers. “It’s very …

YouTube: India's go-to place for news and entertainment
2 years, 5 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

Virgin Media O2’s hopes new Stream service can offer value at ‘tough time’
2 years, 11 months ago

Virgin Media O2’s hopes new Stream service can offer value at ‘tough time’

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Virgin Media O2’s new Stream …

What entertainment does Gen Z prefer? The answer isn’t good for Hollywood
3 years, 11 months ago

What entertainment does Gen Z prefer? The answer isn’t good for Hollywood

LA Times  

If you’re a parent gathering your teenage kids in the living room to watch “The Falcon and the Winter Soldier” on Disney+, just know there’s a good chance they’d rather be playing “Fortnite.” That’s the implication of a new study from consulting firm Deloitte, which analyzed the generational divide in at-home entertainment. “Gen Z would much rather spend time gaming, …

OTTs with telco connections gain traction
3 years, 11 months ago

OTTs with telco connections gain traction

Live Mint  

New Delhi: Online video services bundled with mobile and broadband connections are attracting ever more Indians, according to the latest Ficci EY media and entertainment industry report. Those who watch online videos using such bundles will make up nearly half, or 399 million of all online video viewers by 2023, up from 284 million now, the report added. India has …

ZEE5 launches first brand campaign to drive subscriptions
4 years, 10 months ago

ZEE5 launches first brand campaign to drive subscriptions

Live Mint  

NEW DELHI: Spurred by growth in content consumption since the lockdown began, over-the-top video streaming platform ZEE5 has launched its first brand campaign https://www.youtube.com/watch?v=Rcag66RE1yA to drive subscriptions and promote premium content offering. Made by advertising agency What's Your Problem, the television spot titled 'Atrangi' features people expressing their choices not just in life but also the kind of content they …

How streaming services, e-book publishers are helping people cope with lockdown
5 years ago

How streaming services, e-book publishers are helping people cope with lockdown

Hindustan Times  

What happens when over a billion people are forced to stay at home? It has kept streaming services, e-book publishers and entertainment providers busy– each stepping up their game with fresh content and low-data transmission. Netflix has reduced traffic on telecommunications networks by 25%, said Ken Florance, the American media-services provider’s VP of content delivery. On Prime Video, Amazon has …

Netflix, Amazon, YouTube and more decide to downgrade video quality in India amid Coronavirus lockdown
5 years ago

Netflix, Amazon, YouTube and more decide to downgrade video quality in India amid Coronavirus lockdown

India TV News  

Ever since the Coronavirus pandemic upsurged in globally, we have been forced to remain at home and follow social isolation. Since most of us are working from home and internet usage is sky high, various tech companies started reducing their video streaming quality in Europe. The meeting, held virtually, was attended by NP Singh, Sanjay Gupta, Ajit Mohan, Sudhanshu Vats, …

ZEE5’s ‘Republic of Entertainment’ campaign to democratise content viewing
5 years, 2 months ago

ZEE5’s ‘Republic of Entertainment’ campaign to democratise content viewing

Hindustan Times  

On India’s 71st Republic Day, ZEE5 has taken a pledge to entertain the nation and every Indian with the best of content from across the length and breadth of the vast Indian subcontinent. ZEE5 intends to transform into ‘Republic of Entertainment’ and entertain every Indian with content in 12 languages and multiple genres encompassing blockbuster movies, path-breaking original web-series, India’s …

Opinion | Technology vital to success of video streaming firms
5 years, 3 months ago

Opinion | Technology vital to success of video streaming firms

Live Mint  

When Shailesh Prakash, chief information officer and executive vice-president of digital product development at The Washington Post, spoke to Mint on the sidelines of a newspaper conference in New Delhi last month, he underlined the importance of technology in content platforms quite forcefully. “Then, there is artificial intelligence and machine learning which comprises recommendation engine, auto preview engine, and an …

Films dominate streaming service consumption in India: Report
5 years, 6 months ago

Films dominate streaming service consumption in India: Report

Live Mint  

New Delhi: Even as all over-the-top video streaming platforms invest heavily in creating original content, it is library content, including movies and music, which most viewers in India watch on these services. A new report by global auditing firm KPMG along with video streaming service Eros Now titled Unraveling the Digital Video Consumer states that for 30% of consumers, full-length …

Online video is changing the game for TV
6 years ago

Online video is changing the game for TV

Live Mint  

NEW DELHI :Television programming has seen multiple shifts over the years. According to Ali Hussein, chief operating officer of Eros Digital, the first shift was from prime-time television—when people returned home every evening to watch their favourite programmes—to on-demand viewership. The last count was close to about 300 million online video users per month. Wael Aburida, chief financial officer of …

Zee Entertainment may divest 20% in video on demand platform Zee5; to set up group of channels
6 years, 4 months ago

Zee Entertainment may divest 20% in video on demand platform Zee5; to set up group of channels

Firstpost  

Zee is reportedly planning to set up a group of channels to attract new customers and take on its competitor in over-the-top media business Reliance Jio Zee Entertainment Enterprises, the mass media company owned by Essel Group, might spin-off its video on demand platform, Zee5, into a subsidiary, a media report said. Zee is reportedly planning to set up a …

Viewers in India are consuming online video content more than TV: Report
6 years, 5 months ago

Viewers in India are consuming online video content more than TV: Report

Firstpost  

Indian viewers are now watching online video conten t for an average of eight hours 28 minutes each week, more than the time they spend viewing TV every week—eight hours and eight minutes, according to a new survey on Thursday. The amount of time Indian viewers spend watching online videos is far higher than the global average of six hours …

Are young Indians going from TV to online content?
6 years, 9 months ago

Are young Indians going from TV to online content?

Live Mint  

A quick dipstick survey by a young colleague among her friends yielded interesting information on the television consumption behaviour among the youth. “It’s a sequential decline both in the US and India, especially, in India where content on broadcast is majority funded by ads and hence programming is aligned for mass viewership.” Mihir Shah, vice-president at research firm Media Partners …

Media at Crossroads: When Small is Big
6 years, 11 months ago

Media at Crossroads: When Small is Big

Deccan Chronicle  

The small handheld screen is taking the bigger tele-screen by the horns. In spite of the news portals like TimesofIndia.com and IndiaToday.in already earning profits, Indian consumer is still not ready for the subscription and Paywall route to revenue generation in digital news. TV Integration with the Digital Medium: A major movement forward in the domain of television news is …

Consumers pay for differentiated content, says Hotstar’s Ajit Mohan
7 years, 1 month ago

Consumers pay for differentiated content, says Hotstar’s Ajit Mohan

Live Mint  

New Delhi: Hotstar, Star India’s video streaming service, completed three years earlier this month. In this period, Ajit Mohan, its chief executive, has seen consumers move towards long-form content because they don’t fear data charges anymore. What we have figured is that a regular Hotstar fan is someone who has huge affinity to different kinds of content whether its TV …

Youngsters judge mobile operators on basis of performance of apps, video streaming: report
8 years, 7 months ago

Youngsters judge mobile operators on basis of performance of apps, video streaming: report

India TV News  

In an observation that also indicates the changing definition of socialising, a study has found that young smartphone users, in order to continue their services with an operator, take into account the amount of time their favourite social media and video streaming apps take to load rather than the extent and reach of network coverage. "As new apps emerge and …

Enjoy entertainment for free, while you can[1]- Chinadaily.com.cn
9 years, 9 months ago

Enjoy entertainment for free, while you can[1]- Chinadaily.com.cn

China Daily  

A question for all TV or film buffs: Which streaming websites are your favorites? For connoisseurs of hot TV dramas, video streaming is probably the best thing that has happened in years, because it allows them to binge on Mad Men or House of Cards, or any other shows with commercial breaks slightly longer than one minute between episodes－a welcome …

TV makers seek new channels as viewers tune out[1]- Chinadaily.com.cn
10 years, 2 months ago

TV makers seek new channels as viewers tune out[1]- Chinadaily.com.cn

China Daily  

Producers face challenges as mobile devices proliferate and a weak property market hits appliance sales, reports Wang Zhuoqiong. The television market in China faded last year, despite expected strong growth in the high-resolution 4K TV sector in 2015, according to an industry survey. According to the 2014 Flat TV Consumption Report and Forecast for 2015, released by the China Electronics …

TV makers design for streaming video to stay relevant
10 years, 2 months ago

TV makers design for streaming video to stay relevant

Associated Press  

LAS VEGAS — Does anyone just watch TV anymore? At the International CES gadget show this week in Las Vegas, TV makers unveiled new models with 4K resolution, or four times the clarity offered by today’s high definition TVs. Four popular shows from its entertainment division — “The Goldbergs,” ’'The Blacklist,” ’'Masters of Sex” and “The Night Shift” — will …

Why the Internet May Actually Be Good for the Future of TV
11 years, 8 months ago

Why the Internet May Actually Be Good for the Future of TV

Wired  

For years now, the television industry has lived in fear of "cord-cutting," the name given to the idea that audiences will abandon television for the Internet, especially as more content becomes available for streaming or download, often paired with the fear that this loss of viewers will lead to the collapse of the medium. That hasn't stopped analysts from referencing …

Differentiated Content: Key For IPTV Providers To Win Customers
16 years, 9 months ago

Differentiated Content: Key For IPTV Providers To Win Customers

Firstpost  

Providers should ensure that ordering and navigation processes for PPV and VOD are easy to understand and user friendly. In the fourth quarter of 2007, Gartner surveyed 5,800 consumers, covering 18 countries and territories, and found that approximately three-quarters of all worldwide respondents had some form of pay-TV in their households, yet less than one-quarter of all respondents purchased either …

Internet killed the TV Star?
18 years, 4 months ago

Internet killed the TV Star?

Firstpost  

A BBC survey shows that more people are switching to online videos and cutting down on the telly A recent poll by ICM, has revealed that people are fast taking to watching videos on the web, as opposed to being glued to the good old idiot box. The survey, conducted for BBC, revealed that 43% of Britons watch video on …

Video Programming Wherever, Whenever
19 years, 2 months ago

Video Programming Wherever, Whenever

NPR  

Video Programming Wherever, Whenever toggle caption Peter Kramer/Getty Images More Voices on TV's Future USC's Jeffrey Cole: Internet users watch less TV, and that marks a big shift in the way Americans spend their "at-home awake time." Younger viewers spend increasingly more time with video games and the Internet -- where choice and control are key -- and want the …

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