Norwegian seafood industry expands Chinese market via CIIE: business leader
China DailyThis photo taken on Oct 29, 2023 shows the south square of the National Exhibition and Convention Center, the main venue for the 6th China International Import Expo, in Shanghai. OSLO - The Norwegian seafood industry has greatly expanded its presence in the Chinese market via the China International Import Expo, said a business leader of the industry. "We noted a strong interest among many Chinese businesses and consumers in Norwegian seafood products such as salmon, Arctic cod, cold-water prawns, red king crab and etc," he said. "Thanks to the CIIE platform, we've facilitated deeper connections between Norwegian seafood enterprises and Chinese partners, allowing more Chinese consumers to become familiar with our products," said Thorud. Aligned with the Chinese government's "Healthy China 2030" initiative, which aims to achieve health indicators comparable to high-income nations by 2030, Thorud expressed the Norwegian seafood industry's aspirations to contribute.