Why Alan Sugar's Apprentice contestants are £150,000 out of pocket
Daily MailContestants on hit TV show The Apprentice are billed as Britain’s brightest business minds, but they appear to be lacking one key skill – a sound grasp of economics. Boardroom: Lord Sugar with last year’s winner of the Apprentice, Harpreet Kaur Mark Dixon, founder of the Fair Market Economy think tank said: ‘If I were on the Apprentice, I would tell Lord Sugar “You’re fired!”‘ A prize that isn’t index-linked to inflation becomes smaller every year, especially in these times, and will therefore logically attract progressively less smart entrepreneurs. Sugar needs to sweeten the prize.’ American entrepreneur Amy Anzel, who made it halfway through last year’s series, said the amount of money is now ‘so lame’. Lord Sugar last increased the prize – which is now a quarter of a million pounds as an investment in the winner’s business – way back in 2011. Hargreaves Lansdown business analyst Susannah Streeter said winning apprentices had ‘missed a trick’ by failing to point out the falling value of the prize pot, but added that the gruff peer would have given them short shrift if they had dared to confront him.
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