Anheuser-Busch CEO breaks silence after Bud Light's Dylan Mulvaney controversy
1 year, 11 months ago

Anheuser-Busch CEO breaks silence after Bud Light's Dylan Mulvaney controversy

Daily Mail  

The US CEO of Bud Light parent company Anheuser-Busch has broken his silence to address polarization over the company's marketing partnership with transgender influencer Dylan Mulvaney. Anheuser-Busch is led by US CEO Brendan Whitworth, a former Marine lieutenant, CIA officer, and Harvard Business School graduate, who joined A-B in 2014 Whitworth issued this public statement on Friday, two weeks into the controversy Bud Light sparked backlash after it partnered with transgender influencer Dylan Mulvaney. Until Friday, Anheuser-Busch's only comment on the matter had been a single statement confirming the Bud Light cans showing Mulvaney's face were a personal gift to the influencer, and not for sale to the public. Mulvaney's April 1 Instagram post included her drinking a beer with her face printed on the can and lying in a bathtub knocking back Bud Light Meanwhile, as the controversy exploded over social media, Bud Light and Anheuser-Busch's main social media accounts fell silent, despite major sporting events of the kinds the brand typically chimes in on.

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History of this topic

Dylan Mulvaney finds unusual way to punish ND Republican for his 'hate and ignorance' after Cameo stunt
9 months, 4 weeks ago

Dylan Mulvaney finds unusual way to punish ND Republican for his 'hate and ignorance' after Cameo stunt

Daily Mail  

The fundraiser is payback for GOP wannabe Rick Becker's campaign stunt The transgender TikToker Dylan Mulvaney has found an unusual way to get one back against the Republican who duped her into taking part in a stunt to boost his political campaign. In her new TikTok post, Dylan Mulvaney says she had 'no idea' that Republican House candidate Rick Becker …

Bud Light reveals cost of sales hit after trans influencer backlash
1 year ago

Bud Light reveals cost of sales hit after trans influencer backlash

The Independent  

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Trump claims he’s making a list of ‘woke’ companies as he begs supporters to give Bud Light a ‘second chance’
1 year, 1 month ago

Trump claims he’s making a list of ‘woke’ companies as he begs supporters to give Bud Light a ‘second chance’

The Independent  

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Get our free Inside Washington email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Donald Trump has urged conservatives to relax their boycott of …

Starbucks' weak earnings are a warning that boycotts could hurt
1 year, 1 month ago

Starbucks' weak earnings are a warning that boycotts could hurt

Live Mint  

Starbucks’s earnings miss last week was bleak but not shocking. Until now, Wall Street had been hesitant to give much credence to the idea that Starbucks’ embroilment in a firestorm of social, cultural and geopolitical issues could impact its performance. After Starbucks promised to hire 10,000 refugees in response to Trump’s 2016 immigration ban, two groups formed: one threatening to …

Dylan Mulvaney says Bud Light backlash was a 'wake-up call' and 'feels guilty' that it 'affected a lot more lives' than just hers after sales plunged - as she reveals she now wants to meet Meghan Mark
1 year, 6 months ago

Dylan Mulvaney says Bud Light backlash was a 'wake-up call' and 'feels guilty' that it 'affected a lot more lives' than just hers after sales plunged - as she reveals she now wants to meet Meghan Mark

Daily Mail  

The trans influencer now wants to meet Meghan Markle and Jill Biden She admits that she was ' concerned with her well-being' in the aftermath Trans-influencer Dylan Mulvaney says she wants to meet Meghan Markle while admitting she feels 'guilty' over the Bud Light backlash that cost the beer its American title and $400million in sales. The backlash caused Bud …

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’
1 year, 7 months ago

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’

The Independent  

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Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump
1 year, 8 months ago

Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump

Associated Press  

NEW YORK — Anheuser-Busch, the maker of Bud Light, confirmed this week is laying off hundreds of positions across its U.S. corporate staff. The job cuts arrive during a rocky time for Anheuser-Busch, which has seen a months-long sales decline for Bud Light since April when conservative critics vowed to boycott the brand after the brewer sent a commemorative can …

CNN apologises for misgendering trans influencer Dylan Mulvaney
1 year, 8 months ago

CNN apologises for misgendering trans influencer Dylan Mulvaney

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy CNN has apologised to …

Influencer Dylan Mulvaney says Bud Light failed to support her amid transphobic backlash
1 year, 8 months ago

Influencer Dylan Mulvaney says Bud Light failed to support her amid transphobic backlash

The Independent  

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Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash
1 year, 8 months ago

Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash

Associated Press  

Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant. But it said it remains “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.” A …

Dylan Mulvaney says Bud Light never contacted her after anti-trans backlash
1 year, 8 months ago

Dylan Mulvaney says Bud Light never contacted her after anti-trans backlash

LA Times  

Dylan Mulvaney says Bud Light did not “publicly stand” with her following the transphobic hate she received after her Dylan Mulvaney is speaking out against Bud Light following the anti-trans backlash she received from her In a Thursday TikTok video, the transgender influencer told her 10.7 million followers that she had “something uncomfy sitting on chest” about the public scrutiny …

Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right
1 year, 8 months ago

Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. “I think the conversation surrounding Bud Light has moved …

Bud Light starts new ad campaign and tweets for first time in months after Dylan Mulvaney boycott
1 year, 9 months ago

Bud Light starts new ad campaign and tweets for first time in months after Dylan Mulvaney boycott

Daily Mail  

Bud Light has posted its first tweet since the company's ill-fated partnership with transgender influence Dylan Mulvaney as the company launches a new ad campaign and tries to return to being the 'beer of easy enjoyment.' Bud Light has launched a new ad campaign since pairing with transgender influencer Dylan Mulvaney in disastrous partnership The 'Crack a cold one: we've …

Bud Light tried to please everyone—and ended up angering everyone—with its Dylan Mulvaney response
1 year, 10 months ago

Bud Light tried to please everyone—and ended up angering everyone—with its Dylan Mulvaney response

Salon  

Anheuser-Busch, the parent company of Bud Light, received two important letters last week. This vague statement masquerading as a tepid call for unity simply angered everyone who was invested — resulting in last week's rush in the Anheuser-Busch mailroom. Cruz, along with Sen. Marsha Blackburn, R-Tenn., wrote that they wanted the Beer Institute's Code Compliance Review Board, which oversees the …

LGBTQ+ group suspends Bud Light maker’s rating over handling of backlash to transgender influencer
1 year, 10 months ago

LGBTQ+ group suspends Bud Light maker’s rating over handling of backlash to transgender influencer

Associated Press  

WASHINGTON — The country’s largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch, citing the beer company’s handling of the hate-filled and transphobic backlash to its partnership with transgender influencer Dylan Mulvaney last month. The Human Rights Campaign informed the Bud Light maker that it suspended the company’s 2022 Corporate Equality Index score …

Former Anheuser-Busch exec warns Bud Light sales will 'get worse'
1 year, 10 months ago

Former Anheuser-Busch exec warns Bud Light sales will 'get worse'

Daily Mail  

A former Anheuser-Busch executive has warned that Bud Light sales will get 'worse and worse' after the partnership with transgender influencer Dylan Mulvaney. Bud Light sales fell for the fifth successive week as people continue to boycott it following the controversial collaboration and they were down by nearly 24 per cent in the week ending May 6. Former Anheuser-Busch executive …

'Haters really wore me down for a second': Trans influencer Dylan Mulvaney slams being misgendered
1 year, 10 months ago

'Haters really wore me down for a second': Trans influencer Dylan Mulvaney slams being misgendered

Daily Mail  

Transgender influencer Dylan Mulvaney admitted 'haters really wore me down for a second' following the backlash over her controversial partnership with Bud Light. Transgender influencer Dylan Mulvaney appeared on comedian Chelsea Handler's podcast, Dear Chelsea, and said she is 'not processing' the fallout surrounding her partnership with Bud Light Dylan Mulvaney's April 1 Instagram post included her drinking a beer …

Dylan Mulvaney breaks silence on ‘cruel’ Bud Light backlash
1 year, 11 months ago

Dylan Mulvaney breaks silence on ‘cruel’ Bud Light backlash

The Independent  

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Dylan Mulvaney is back on social media amid anti-trans backlash to Bud Light partnership
1 year, 11 months ago

Dylan Mulvaney is back on social media amid anti-trans backlash to Bud Light partnership

LA Times  

Transgender influencer Dylan Mulvaney has returned to social media to talk about the backlash to her Bud Light partnership. Rather than her typical sign-on of “Day of being a girl” — a hallmark of her “Days of Girlhood” TikTok series, in which she has shared her gender-transition journey over the past year — Mulvaney started her new video with “Day …

Trump kept quiet on the Bud Light boycott. It turns out he owns Anheuser-Busch stock
1 year, 11 months ago

Trump kept quiet on the Bud Light boycott. It turns out he owns Anheuser-Busch stock

The Independent  

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Get our free Inside Washington email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy When conservative activists and Maga influencers called for a boycott …

Reports of Bud Light’s demise greatly exaggerated, experts say
1 year, 11 months ago

Reports of Bud Light’s demise greatly exaggerated, experts say

Associated Press  

CLAIM: The maker of Bud Light is going bankrupt as it faces ongoing backlash over a marketing campaign featuring a transgender social media personality. A number are sharing posts suggesting Bud Light’s recent social media effort with transgender personality Dylan Mulvaney has resulted in plummeting sales. While it’s true the beer conglomerate’s stock price dipped briefly and sales of Bud …

Anti-trans backlash against Bud Light has executives on the hot seat. What’s going on?
1 year, 11 months ago

Anti-trans backlash against Bud Light has executives on the hot seat. What’s going on?

LA Times  

On Friday, Anheuser-Busch InBev, the parent company of Bud Light, placed two of its marketing executives on leave after public outcry from conservative corners over the beer brand’s partnership with a transgender influencer. The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing …

Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle
1 year, 11 months ago

Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle

Daily Mail  

Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand. Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence. Mulvaney …

Bud Light marketing executive Alissa Heinerscheid, who oversaw the Dylan Mulvaney campaign, replaced
1 year, 11 months ago

Bud Light marketing executive Alissa Heinerscheid, who oversaw the Dylan Mulvaney campaign, replaced

Op India  

The senior marketing executive for Bud Light, who oversaw the contentious Dylan Mulvaney ad campaign, has taken a leave of absence. This development comes amid backlash over the decision of Anheuser-Busch InBev, the largest beer maker in the world, to partner with actor and transgender activist Dylan Mulvaney to promote its popular beer brand Bud Light. Don't just boycott Bud …

DeSantis says he prefers Guinness to Bud Light - but still backs Dylan Mulvaney boycott
1 year, 11 months ago

DeSantis says he prefers Guinness to Bud Light - but still backs Dylan Mulvaney boycott

Daily Mail  

Florida Governor Ron DeSantis has revealed he doesn't like the taste of Bud Light and prefers Guinness - although he says he backs the ongoing boycott of the American beer brand. Speaking in an interview released on Monday evening with conservative political commentator Benny Johnson, De DeSantis said he would not be drinking Bud Light or other Anheuser-Busch drinks - …

GOP quietly deleted tweet going after Dylan Mulvaney and Bud Light, one of its largest donors
1 year, 11 months ago

GOP quietly deleted tweet going after Dylan Mulvaney and Bud Light, one of its largest donors

The Independent  

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Get our free Inside Washington email SIGN UP I would like to be emailed about offers, events and updates from The Independent. On Saturday, the official NRCC Twitter page deleted a tweet directly attacking one of …

Anheuser-Busch criticised for statement appearing to apologise for Dylan Mulvaney’s Bud Light campaign
1 year, 11 months ago

Anheuser-Busch criticised for statement appearing to apologise for Dylan Mulvaney’s Bud Light campaign

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Brendan Whitworth, the CEO of AB, …

The silver lining to the absurd Budweiser boycott over Dylan Mulvaney
1 year, 11 months ago

The silver lining to the absurd Budweiser boycott over Dylan Mulvaney

The Independent  

The best of Voices delivered to your inbox every week - from controversial columns to expert analysis Sign up for our free weekly Voices newsletter for expert opinion and columns Sign up to our free weekly Voices newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Robert James Richie – who grew …

How Bud Light's Dylan Mulvaney debacle left Anheuser-Busch paralyzed
1 year, 11 months ago

How Bud Light's Dylan Mulvaney debacle left Anheuser-Busch paralyzed

Daily Mail  

Bud Light parent company Anheuser-Busch appears to be trapped between a rock and a hard place as it grapples with polarization over its paid partnership with transgender influencer Dylan Mulvaney. Since the controversy emerged on April 1, Bud Light and Anheuser-Busch's main social media accounts have fallen silent, despite major sporting events of the kind the brand typically chimes in …

Conservative launches attack on Bud Light by selling Ultra Right beer
1 year, 11 months ago

Conservative launches attack on Bud Light by selling Ultra Right beer

Daily Mail  

Conservative dad and beer drinker Seth Weathers has launched his own beer brand in the wake of Bud Light's controversy over transgender influencer Dylan Mulvaney. This time around, MAGA dad Weathers has launched a product called 'Conservative Dad's Ultra Right Beer,' which caters to the beliefs of the faction of consumers that Bud Light has now alienated by using Mulvaney …

Dylan Mulvaney says Bud Light critics 'don't understand' her
1 year, 11 months ago

Dylan Mulvaney says Bud Light critics 'don't understand' her

Daily Mail  

Trans activist Dylan Mulvaney has hit back at critics of her Bud Light campaign, insisting they 'don't understand' her and have made her a 'target' because she is newly trans. Dylan Mulvaney, pictured yesterday, is hitting back at critics of her Bud Light campaign, saying anyone who doesn't like it 'doesn't understand her' In the last five days, Anheuser-Busch's share …

Howard Stern calls out Kid Rock over transphobic response to Dylan Mulvaney’s Bud Light advert
1 year, 11 months ago

Howard Stern calls out Kid Rock over transphobic response to Dylan Mulvaney’s Bud Light advert

The Independent  

Sign up to our free IndyArts newsletter for all the latest entertainment news and reviews Sign up to our free IndyArts newsletter Sign up to our free IndyArts newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Howard Stern has condemned Kid Rock and Travis Tritt’s transphobic comments …

Howard Stern 'dumbfounded' by Kid Rock's Bud Light protest
1 year, 11 months ago

Howard Stern 'dumbfounded' by Kid Rock's Bud Light protest

Daily Mail  

Howard Stern has said he's 'dumbfounded' by Kid Rock's protest against Bud Light after trans influencer Dylan Mulvaney was unveiled as its latest brand ambassador. Mulvaney, who is known for her popular series on TikTok documenting her gender transition, first posted a Howard Stern pictured with Kid Rock in 2017, the MAGA rocker has been a frequent guest on the …

Bud Light VP of marketing wanted to lead inclusivity revolution
1 year, 11 months ago

Bud Light VP of marketing wanted to lead inclusivity revolution

Daily Mail  

The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney vowed to lead an inclusivity revolution at the brand and ditch its 'fratty' image. Alissa Heinerscheid, the brand's newly tapped vice president of marketing, shared her new vision for Bud Light late last month, and has since been met with pushback from customers The …

Bud Light distributors in the Heartland and the South are 'spooked'
1 year, 11 months ago

Bud Light distributors in the Heartland and the South are 'spooked'

Daily Mail  

Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are 'spooked' by backlash after the company partnered with trans TikToker Dylan Mulvaney. Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to trade publication Beer Business Daily. A video of a man claiming to …

Bud Light maker didn’t fire marketing team over LGBTQ ads
55 years, 2 months ago

Bud Light maker didn’t fire marketing team over LGBTQ ads

Associated Press  

CLAIM: Brewing company Anheuser-Busch fired its entire marketing department in response to its partnership with a transgender influencer and the rollout of LGBTQ Pride-themed Bud Light cans that feature various pronouns. “In Addition to having Dylan Mulvaney as the new Brand Ambassador for BudLight the brand has also released special Non-Binary beers to ‘celebrate everyone’s identity’ featuring pronouns including ‘they/them’ …

Bud Light sparks backlash over partnership with trans poster girl Dylan Mulvaney
1 year, 11 months ago

Bud Light sparks backlash over partnership with trans poster girl Dylan Mulvaney

Daily Mail  

Bud Light is under fire for partnering with controversial trans influencer Dylan Mulvaney, who uploaded a Mulvaney announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament. Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light In celebration …

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