Agrarian, liquidity crisis weigh on India consumption story
Live MintAnalysts are getting increasingly wary about the outlook for consumption demand, even though investors are brushing aside these risks for now. In fact, the 2019 outlook reports of other brokers are also taking into account the impending slowdown in India’s consumption story. For instance, JM Financial Institutional Securities Ltd said in a 7 December note that “the consumption outlook is a tad worse than it was in early calendar year 2018”. A sharp increase in funding costs for non-banking financial companies and pressure on net interest margins will ultimately lead to NBFCs passing on this increase in cost to consumers, says Ambit Capital Pvt. According to a report by Deloitte and Ficci, rural households contribute around 50% to GDP, 40% of fast-moving consumer goods sales, 50% two-wheeler sales, 30% four wheeler sales and 45% to telecom.