Olympic broadcasters curb sexual images of female athletes
3 years, 4 months ago

Olympic broadcasters curb sexual images of female athletes

Associated Press  

TOKYO — At an Olympics aiming to set the highest level of television standards, the head of broadcasting at the Tokyo Games is trying to banish overly sexualized images of female athletes. “You will not see in our coverage some things that we have been seeing in the past, with details and close-up on parts of the body,” Olympic Broadcasting Services chief executive Yiannis Exarchos said Monday. “This is something that we need to be frank and open among ourselves.” It’s a theme for the Tokyo Olympics, whose adviser on gender equality was critical of Japanese media while sharing the stage Monday with the head of Olympic broadcasting. “It’s really biased when it comes to gender,” said Naoko Imoto, who swam for Japan at the 1996 Atlanta Olympics and now works for UNICEF, the United Nations children’s rights agency. Imoto said she hoped Japanese media and sports officials would talk after the Games “about the standards of portrayal.” “They are powerful and they are also beautiful, but they are not just women,” Imoto said, “they are athletes.” ___ More AP Olympics: https://apnews.com/hub/2020-tokyo-olympics and https://twitter.com/AP_Sports

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