Is Squid Game the dawn of a TV revolution?
BBCIs Squid Game the dawn of a TV revolution? Squid Game has achieved global mainstream visibility in a way that arguably no other non-English language film or TV show has ever managed Non-English language movies like Parasite, Guillermo Del Toro's Pan's Labyrinth, French romance Amélie and 2000's Crouching Tiger Hidden Dragon have all won Western acclaim and awards before. Now, with Squid Game having proved that "stories don't need to be told in English to be hits in English-speaking countries", as Chen puts it, some industry experts are expecting an acceleration of investment in other countries from Netflix's streaming rivals, and more marketing space given to non-English language titles than they would have received pre-Squid Game. Interviewed under the condition of anonymity, they suggest to BBC Culture that with Hollywood film and TV productions still in catch-up mode following the pandemic shutdown, streamers may well begin licensing other existing South Korean shows to both capitalise on Squid Game's success and keep their platforms packed with new content. Netflix The quality of Squid Game's English subtitles has been questioned by some South Korean viewers The success of Squid Game might cause those norms to be improved upon.