Microsoft-Google Clash & Other Learnings From the First Big Tech Antitrust Trial
These battles are nothing new. They revolve around various issues such as antitrust concerns, data privacy, market dominance, and competition. But the fact that regulators have opened the canvas of these fights is interesting because of two reasons: Firstly, it gives a wider opportunity for the regulators to understand the intricacies of the products and solutions in the market and how they are marketed towards balanced or dominant positions Secondly, it emphasises the need to harmonise a level playing field or market-related approach to tech offerings. Apple and Samsung have preferred the Google search engine over Bing, and Microsoft seeking a regulatory stamp to enter a late and lost battle might be a poor approach unless it improves and competes. Microsoft's investments in ChatGPT-parent Open AI might not be the farthest leap that it could have taken as Google's Bard and other AI players are catching up fast.
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