I’m a beauty writer and this mascara is a game changer
4 months, 3 weeks ago

I’m a beauty writer and this mascara is a game changer

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy I first discovered Eyeko in a Selfridges beauty box back in 2013; I had to rifle through my Instagram archives to see how far back my love for the brand went, but I’d say a 10-plus year obsession is adequate loyalty for you to trust in me when I tell you that the brand’s lash alert mascara really is one of the best. If there’s one thing I love, it’s when a brand knows its niche, be it Burger and Lobster selling just two dishes back in its OG days or Hailey Bieber launching her beauty brand, rhode, with a small yet potent three-product collection. For me, the lash alert mascara is the highest-performing, longest-lasting pick among Eyeko’s offerings, and it’s the one I trust to see me through swims, sweaty gym sessions and everything in between.

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