Global travel partnership summit to boost inbound tourism
3 days, 15 hours ago

Global travel partnership summit to boost inbound tourism

China Daily  

Trip.com Group's co-founder and chairman Liang Jianzhang speaks at the summit, saying that safety, cleanliness, a long history, friendly people, and delicious food are among the most frequently mentioned aspects of China by foreign tourists. At its Global Partner Summit, the co-founder and chairman of travel agency Trip.com Group Liang Jianzhang announced the results of a survey which reveals that safety, cleanliness, a long history, friendly people, and delicious food are among the most frequently mentioned aspects of China by foreign tourists. "Trip.com Group will leverage global resources and the advantages of integrated marketing to lead the promotion of inbound tourism, contributing to the development of the tourism economy and enhancing China's image," he adds. "We believe that the inbound tourism market will enter a stage of high-quality development, better empowering openness to the world and telling the story of China in the new era," says Jane Sun, CEO of Trip.com Group.

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