IKEA opens fourth store in Shanghai

An Ikea store in Shanghai. The new store, located in Shanghai's Hongqiao area, marks IKEA's fourth store in the city, reinforcing its presence with an online and offline shopping experience that prioritizes sustainability and affordability, the company said. Highlighting the importance of the Shanghai market, Cindy Ruan, vice-president of IKEA China, said, "The continued development of the Shanghai market offers significant innovation and opportunities, and IKEA remains committed to providing high-quality products and services while growing alongside the city." Covering a total area of 21,623 square meters across two floors, the new store offers over 9,500 home furnishing products, catering primarily to young people and families in Shanghai and the surrounding areas. Sara Del Fabbro, deputy retail manager of Ingka Group, attended the opening ceremony in Shanghai, and underlined the importance of the Chinese market to IKEA's global strategy, acknowledging China as "one of our most important strategic markets".