The EU Is Investigating Temu for Illegal Products and Addictive Design
The European Union has launched a formal investigation into Chinese shopping platform Temu, citing concerns that the platform is selling illegal products and has been designed in a way that is addictive for consumers. “There is a real suspicion that not enough is done—not in an effective way—to really prevent the dissemination of illegal products,” an EU Commission official told reporters on Thursday morning, declining to be named. “Our enforcement will guarantee a level playing field and that every platform, including Temu, fully respects the laws that keep our European market safe and fair for all,” Commissioner Margrethe Vestager, who oversees competition and digital policy, said in a statement. Concerns around addictive design on Temu echo another recent EU investigation into a TikTok rewards program launched in France and Spain in April.
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