Amazon and Google investigated in UK over fake product reviews
CNNLondon CNN Business — British regulators are investigating whether Amazon and Google have broken consumer protection law by not doing enough to protect shoppers from fake product reviews. “Our worry is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations,” CMA chief executive Andrea Coscelli said in a statement. An Amazon spokesperson said the company devotes “significant resources to preventing fake or incentivized reviews from appearing in our store.” The company says it prevented 200 million suspected fake reviews last year being seen by customers around the world and earlier this month filed a lawsuit against the owners of two websites mentioned in the Which? “Our strict policies clearly state reviews must be based on real experiences, and when we find policy violations, we take action — from removing abusive content to disabling user accounts,” a Google spokesperson said.