Retail firms now see Gen AI as a transformative tech
New Indian ExpressBENGALURU: Consumers, especially online shoppers, now prefer quicker product recommendations and hyper-personalised content. As much as 71% of consumers want Gen AI to be integrated into their purchasing experiences, according to Capgemini Research Institute's annual consumer trends report. About 58% have replaced traditional search engines with Gen AI tools as their go-to for product/service recommendations, according to the report. Close to 68% of consumers want Gen AI tools to aggregate search results from online search engines, social media platforms, and retailers’ websites to provide a one-stop shop for highlighted purchase options. About 7 in 10 consumer products and retail companies view Gen AI as a transformative technology, a significant shift from last year, says the report.