Adobe Photoshop is Adding New Authentication Tool to Fight Misinformation

Adobe is adding a new authentication tool on its photo editing software, Photoshop in a bid to combat misinformation. According to the company, the authentication tool will provide a secure layer of tamper-evident attribution data to photos, including the author’s name, location and edit history that help customers understand the content available online. The attribution tool coming to Adobe Photoshop is part of the company’s open-source Content Authenticity Initiative that was introduced last year to address the challenges of deepfakes and “other deceptively manipulated content." Adobe, in a video, highlights that the new authentication tool would allow users to add metadata such as thumbnail, produced by, edits and activity, and assets used.