The Absurdity of Static Public Policy in Dynamic, Digital ‘Dark Patterns’
We are all victims of dark patterns every single time we enter the digital domain. ‘Dark patterns’—platforms’ clever and manipulative techniques designed to skew behaviour in favour of the platform, typically— underscore the urgency of facing this issue. A lenient or “soft” approach towards platforms isn’t unique to Indian regulatory bodies—it’s a universal concern among regulators due to the significant political clout these platforms carry in the digital world. As technologies evolve, the ‘better’ platforms constantly pivot and reinvent themselves to accommodate shifting customer needs, becoming super adept at staying ahead of regulations and working around narrowly defined legal frameworks. The current regulatory and policy framework offers limited avenues for developing a dynamic, inclusive policymaking approach, especially concerning digital platforms.
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