HBO Max returns to Prime Video as Warner Bros. Discovery searches for revenue
2 years, 1 month ago

HBO Max returns to Prime Video as Warner Bros. Discovery searches for revenue

LA Times  

HBO’s “House of the Dragon” will soon return to Amazon Prime in the U.S. HBO Max is back on Amazon Prime Video in the U.S., a little more than a year after its departure. HBO Max’s return, announced Tuesday, signals parent company Warner Bros. Discovery’s nearly complete unwinding of AT&T’s business strategy during the Dallas telecommunications behemoth’s ownership of the Warner and HBO properties. Discovery is committed to making HBO Max available to as broad an audience as possible while also advancing our data-driven approach to understanding our customers and best serving their viewing interests,” Bruce Campbell, chief revenue and strategy officer for Warner Bros. Amazon’s vice president for Prime Video, Cem Sibay, said in a statement: “We strive to offer customers the best and widest selection of premium content available for their everyday viewing experience.”

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