Shandong eyes integration of culture and tourism
China DailyEast China's Shandong province will implement updated measures to promote the development of cultural tourism, with the aim of building a more attractive image of the province in 2019. Authorities of culture and tourism in the province's 16 cities plan to improve service capacity, upgrade promotional activities and enhance markets regulation, according to plans announced at the conference. In addition, Tai'an plans to construct a consulting services system for tourists and promote local cultural tourism activities by utilizing modern digital media platforms, according to Wang Xinmin, an official from the Tai'an municipal department of culture and tourism. The city plans to run Weihai city will roll out a series of cultural tourism activities such as large-scale exhibitions, reading events and an international choral singing festival. Sui Jianbo, director of the Weihai municipal department of culture and tourism, said they will assign promotional staff to introduce air charter services to more cities in Russia and launch high-end tourism products to important overseas markets such as South Korea and Japan.