There’s a boom in premium phones: What’s driving it?
1 year, 1 month ago

There’s a boom in premium phones: What’s driving it?

Live Mint  

Demand for smartphones dropped in 2022, with the market shrinking 10%. Plus, nearly every smartphone has zero-interest financing options, making even expensive phones affordable. Further, premium phones have fatter margins, allowing brands to offer bigger discounts. As bulk volumes fell, brands have started focusing more on premium phones to maintain revenue. However, there is a long-term glass ceiling for brands—India is intrinsically a value-conscious market, and premium phones will always have a limit in their growth trajectory.

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History of this topic

Elevate your tech game with these top 10 premium phones: Our best picks from Apple, Samsung and more
1 year, 4 months ago

Elevate your tech game with these top 10 premium phones: Our best picks from Apple, Samsung and more

Live Mint  

In this modern day, characterized by the rapid advancement of technology, premium phones have emerged as the quintessential status symbol and an indispensable possession for numerous individuals. Specifications of Samsung Galaxy Z Fold 5 5G Brand: Samsung Colour: ‎Cream OS: ‎Android 13.0 Weight: 253 g Dimensions: 6 x 130 x 155 Millimeters Pros Cons Seamlessly transition between smartphone and tablet …

Global smartphone market declined 8% YoY in Q2 2023, premium segment remains immune: report
1 year, 5 months ago

Global smartphone market declined 8% YoY in Q2 2023, premium segment remains immune: report

The Hindu  

The global smartphone market declined 8% year-over-year in Q2 2023, making it the eighth consecutive quarter to witness YoY decline. The slowdown in growth can be attributed to the global smartphone market moving past its growth phase, consumer replacement cycles getting longer, convergence in device innovation, and the emergence of a more mature refurbished market for smartphones. Premium segment remains …

Apple leads premium smartphone market sales globally- Report
2 years, 3 months ago

Apple leads premium smartphone market sales globally- Report

India TV News  

Apple captured 57 per cent of premium smartphone market sales the average selling price in the global premium smartphone market grew 8 per cent to reach a record $780 in the June quarter this year, a new report showed on Thursday. Apple has reportedly captured 57 per cent of premium smartphone market sales, while Vivo surpassed OPPO to become the …

Want to buy 5G smartphones ? Check out these popular brands
2 years, 4 months ago

Want to buy 5G smartphones ? Check out these popular brands

Hindustan Times  

The Narendra Modi government has said that the harmonisation process of 5G spectrum has been done and the allocation will be carried out by August 12. According to the Cyber ​​Media Research report, one out of every three smartphones shipped in the second quarter of 2022 in India were 5G, Hindustan Times sister website Live Hindustan reported. It added that …

Tech in 2020: Android phones chase masses, lose high-end to Apple
4 years ago

Tech in 2020: Android phones chase masses, lose high-end to Apple

India Today  

Android vs Apple - a battle that continued and probably, got a new direction in the last 12 months, even as we were hit by a pandemic and priorities were shifting every week. Unlike Android premium phones that did not seemingly find favour in a pandemic year, the iPhone 12 series despite its high prices is doing more than good …

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