Pandemic helped kirana stores embrace technology: EY survey
Live MintThe nationwide lockdown prompted kiranas to adopt technology quickly as millions of households moved online to buy essential supplies. As much as 40% respondents were keen to partner with online delivery and supply chains, according to a survey of kirana store owners across 12 cities by consultancy EY. “About 20% of kirana store owners started leveraging online platforms to get a steady supply of goods and assistance in deliveries,” EY said. They did so by creating “a simplified online journey using chat apps as a medium of taking orders and providing contactless delivery and receiving payments through digital platforms”, it said. The way the kirana store owners innovated and adopted digital technologies is highly commendable, said Shashank Shwet, partner, customer experience and design thinking, EY.