How F1 became sexy: Why young women are flocking to sport and truth about cash revealed by writer with an access-all-areas VIP pass

If you think that Formula 1 racing is just a handful of short, slim but immensely wealthy young men whizzing round and round in circles like protons in a particle accelerator and then Max Verstappen wins, well. McLaren driver Lando Norris will be fighting for the Championship in 2025 Susie Wolff, once a race driver herself and now married to Mercedes chief Toto, knows that the motor-racing business is dominated by men in almost every sphere It’s easy to see why a new, younger audience is flocking to F1 – it’s glamorous, it’s exciting and there are a host of younger drivers who they can identify with, like Britain’s Lando Norris. Redbull Team Principal, Christian Horner with David Harbour, Archie Madekwe, Orlando Bloom, Kylie Minogue, Maria Sharapova and Neymar Smith’s excellent book is an access-all-areas VIP pass. Sir Lewis once described the sport as a ‘billionaire boys’ club’, and there’s an element of truth in that, though few drivers can get to the grid on anything but merit. Susie Wolff, once a race driver herself and now married to Mercedes chief Toto, knows that the motor-racing business is dominated by men in almost every sphere, whether it’s driving, design or engineering.