Spain to impose massive fines for not labelling AI-generated content

Spain's government approved a bill on Tuesday imposing massive fines on companies that use content generated by artificial intelligence without properly labelling it as such, in a bid to curb the use of so-called "deepfakes". The bill adopts guidelines from the European Union's landmark AI Act imposing strict transparency obligations on AI systems deemed to be high-risk, Digital Transformation Minister Oscar Lopez told reporters. The Spanish bill, which needs to be approved by the lower house, classifies non-compliance with proper labelling of AI-generated content as a "serious offence" that can lead to fines of up to 35 million euros or 7% of their global annual turnover. Enforcement of the new rules will be the remit of the newly-created AI supervisory agency AESIA, except in specific cases involving data privacy, crime, elections, credit ratings, insurance or capital market systems, which will be overseen by their corresponding watchdogs.