Now the CINEMA is tracking you: Popular UK chain is secretly using AI to monitor viewers - including their seat choice and snack selection
Daily MailFrom smartphones to air fryers, several popular gadgets have been found to 'spy' on users. Vue's AI exists on the booking system on the website and app, and creates film schedules based on previous customer booking habits and their locations. This allows Vue cinemas to identify the best times to show certain films in order to maximise ticket sales, while reducing the chances of nearly-empty cinema screenings. Vue's AI exists on the booking system on the website and app, and creates film schedules based on previous customer booking habits and their locations The AI's learning capabilities reportedly even extends to snack selection, letting cinemas anticipate where there's the most demand for popcorn, sweets and more. If you've seen the new 'Gladiator II' film at a Vue cinema over the weekend, there's a chance your viewing habits are being used to inform future screening times 'We know there is a large Polish community in certain areas of the country where we would bring more Polish films.'
History of this topic
Cineworld joins Vue in planning to reopen all UK cinemas in July
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Vue cinemas to reopen in early July under new plans
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Coronavirus: Vue boss hopeful that UK cinemas will reopen by mid-July
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