India’s smartphone shipments drop for the third consecutive quarter, falling 19% YoY: Report
The HinduIndian smartphone market recorded its highest-ever drop in Q1 2023, a decline of 19% year-on-year between January and March 2023. Samsung’s 5g-capable A series performed well in the offline market contributing 50% of the shipments and its ultra-premium segment grew 247% driven by the success of its S23 series. Vivo maintained its second position in terms of shipments with a 17% market share, despite a 3% YoY decline. The beginning of the quarter saw a surge in demand across channels around the Republic Day sales period”, Senior Research Analyst Shilpi Jain said. This segment is suffering declining demand due to an elongated replacement period, declining feature phone-to-smartphone migration and lower presence of hero models”, Senior Research Analyst Prachir Singh added.