Morrisons brings budget range to convenience store shelves

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. The supermarket chain said it is bringing its Savers range to the shelves of its Morrisons Daily stores, despite convenience stores typically not stocking lower-cost products. Customers - especially those living in areas without easy access to a supermarket - have told us how much they would appreciate it at this difficult time and so we are doing it David Potts, chief executive, Morrisons The supermarket giant has converted around 500 McColl’s convenience stores into Morrisons Daily shops, since buying the rival out of administration in May last year. “But customers – especially those living in areas without easy access to a supermarket – have told us how much they would appreciate it at this difficult time and so we are doing it.” Essential budget ranges are hardly ever stocked in convenience stores, despite lower-income households shopping in the smaller local shops at least once a week, Which? found that budget line items were available less than 1% of the time in small Tesco Express, Sainsbury’s Local and Morrisons Daily convenience stores.