
Coca-Cola India joins forces with Reliance Retail for "Bhool Na Jana, Plastic Bottle Lautana" PET collection, recycling initiative
Hindustan TimesMumbai, January 16 : Coca-Cola India and Reliance Retail have collaborated on a groundbreaking sustainability initiative, 'Bhool Na Jana, Plastic Bottle Lautana,' which focuses on used PET bottle collection and recycling through Reverse Vending Machines and collection bins. The initiative is set to expand to 200 Reliance Retail stores nationwide by 2025, with a goal of collecting 5,00,000 PET bottles annually during the pilot phase, the release said. Greishma Singh, Vice President - Customer and Commercial Leadership, Coca Cola India and Southwest Asia said, "Through this partnership and platform, we are delighted that we can generate awareness and give shoppers a convenient and engaging way to recycle their PET bottles in return for compelling offers while they are shopping at Reliance stores. It builds upon the success of Coca-Cola India's 'Return and Recycle' initiative in collaboration with Zepto, engaging 50,000 households in India and installing RVMs across 75 cities, successfully collecting 1 tonne of PET waste.
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