RIP Apple Car. This Is Why It Died
54 years, 11 months ago

RIP Apple Car. This Is Why It Died

Wired  

After a decade of rumors, secretive developments, executive entrances and exits, and pivots, Apple reportedly told employees yesterday that its car project, internally called “Project Titan,” is no more. Any tech company hoping to break into the automotive space “needs partnerships,” says K. Venkatesh Prasad, the senior vice president and chief innovation officer at the Center for Automotive Research, a nonprofit research organization. Contrast the Apple car’s fate with the trajectory of other tech giants still publicly pursuing auto projects, and this may be where the Cupertino company’s experiment went awry. Rumors of manufacturing partnerships on the brink of building the Apple car have been endemic, with Canadian manufacturer Magna International, Korean battery-builder LG, Chinese ride-hail and autonomous software developer Didi Chuxing, and US electric carmaker Canoo all floated as potential partners.

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History of this topic

Apple to lay off at least 600 people, especially from Apple Car and Micro-LED teams
8 months, 2 weeks ago

Apple to lay off at least 600 people, especially from Apple Car and Micro-LED teams

Firstpost  

Apple has had to take some tough business calls. Among those affected, at least 87 individuals were employed at a secretive Apple facility dedicated to next-generation screen development, while others were associated with the now-discontinued car project. The layoffs primarily impacted Apple’s main car-related office in Santa Clara, California, with approximately 371 employees released, alongside additional layoffs at satellite offices. …

Apple To Stop Working On Its Tesla Rival, Focus Shifts On GenAI And Other Projects
9 months, 3 weeks ago

Apple To Stop Working On Its Tesla Rival, Focus Shifts On GenAI And Other Projects

News 18  

Apple has been working on its own electric car division for more than 10 years but it seems the company has decided to end that dream and focus on other matters. The report from Bloomberg states Apple informed about this big decision in front of 2,000 employees who have been part of the car project, and some of these will …

Apple pulls the plug on its billion-dollar car project to focus on generative AI
9 months, 3 weeks ago

Apple pulls the plug on its billion-dollar car project to focus on generative AI

Hindustan Times  

Apple has scrapped its long-rumoured electric car project, according to multiple sources, putting an end to a secretive and costly endeavour that has been in the works for over a decade. The electric car project, known as Project Titan, was estimated to have cost Apple billions of dollars in research and development, and its cancellation is a significant reversal of …

Source shares Apple's full stop on Apple Car project
9 months, 3 weeks ago

Source shares Apple's full stop on Apple Car project

China Daily  

A screenshot from Mark Gurman's social media where he shares that Apple canceled the Apple Car project after a decade-long, multi-billion effort to rival Tesla. The news first came from technology journalist Mark Gurman on his social media where he wrote: "Apple cancels the Apple Car project after a decade-long, multi-billion effort to rival Tesla. It was said that Jeff …

Apple pulls plug on electric car dream
9 months, 3 weeks ago

Apple pulls plug on electric car dream

The Telegraph  

Apple has cancelled its plans to build an electric car after reports that it was struggling to create a self-driving vehicle. It aimed to deliver breakthrough battery technology that would radically cut their cost, according to insiders, and create car software that would mean the car would genuinely drive itself. In January, it was revealed that Apple was delaying the …

After 10 years of development, Apple abruptly cancels its electric car project
9 months, 3 weeks ago

After 10 years of development, Apple abruptly cancels its electric car project

NPR  

After 10 years of development, Apple abruptly cancels its electric car project Enlarge this image toggle caption Jeff Chiu/AP Jeff Chiu/AP Apple has ended its secret plans of building a self-driving electric car, a decade-long effort that was seen as one of the most ambitious undertakings in the company's history. Apple executives on Tuesday informed teams working on the tech …

Apple car: Electric vehicle debut postponed to 2028
11 months ago

Apple car: Electric vehicle debut postponed to 2028

The Telegraph  

Apple has pushed back the launch date for its long-rumoured electric vehicle and scaled back its self-driving features as the iPhone maker struggles with the shift from gadgets to cars. Dan Ives, a technology analyst at Wedbush Securities, said developing an electric car had proved “arduous” for Apple. The car will feature what is known as “level two” autonomous driving …

Apple to release their car in 2026, will not be able to give full self-driving feature at launch
2 years ago

Apple to release their car in 2026, will not be able to give full self-driving feature at launch

Firstpost  

Apple will be launching their first car in 2026. The car will cost about $100,000, use specially designed Apple silicon and will not have full self-driving features. Earlier reports suggested Apple may have been going for a fully autonomous design without a steering wheel or pedals. “In a significant shift for the project, the company is now planning a less-ambitious …

Apple hires top Lamborghini executive for its Apple Car project team
2 years, 4 months ago

Apple hires top Lamborghini executive for its Apple Car project team

Firstpost  

Apple has hired one of Lamborghini’s top executives to help the Cupertino-based tech giant to develop its own car. Apple has recently hired one of Lamborghini’s top executives to help them design and develop their own car. Apple’s Car project, also called Project Titan has been in the news since the early 2010s and has had its ups and downs …

Apple's car project chief Doug Field joins Ford
3 years, 3 months ago

Apple's car project chief Doug Field joins Ford

India Today  

Doug Field, the man in charge of Apple's much secretly kept car project, has left the technology major to join Ford. Field's exit marks the fourth such departure of a top executive from Apple's car project since February this year. Apple's plan to develop a self-driving electric car first started taking shape around 2014. That's when Field entered the project …

First Apple Car to be Based on Hyundai-Kia EV Platform, Built in Association With GM, PSA
3 years, 10 months ago

First Apple Car to be Based on Hyundai-Kia EV Platform, Built in Association With GM, PSA

News 18  

The first Apple electric car will be built on Hyundai’s electric vehicle platform and the initial model could lead to new vehicles built in association with General Motors and European manufacturer PSA, TF Securities analyst Ming-Chi Kuo has said. In a fresh note to investors issued late on Monday, Kuo said that Apple’s deep collaboration with current automakers who have …

Hyundai first confirmed talking to Apple for Apple Car and then backed away
3 years, 11 months ago

Hyundai first confirmed talking to Apple for Apple Car and then backed away

India Today  

Hyundai Motor Group confirmed that it is holding discussions with Apple over co-creating the Apple Car. The Korean automaker said that Apple is talking to a number of global automobile companies for the production of the electric car and that Hyundai Motor Group is one of them. When the South Korean Daily reported Hyundai is in talks with Apple for …

Hyundai stock skyrockets on Apple car reports
3 years, 11 months ago

Hyundai stock skyrockets on Apple car reports

CNN  

Hong Kong CNN Business — Hyundai’s stock recorded its best day in at least two decades after the South Korean automaker was reported to be in early talks with Apple to develop self-driving electric cars. A Bloomberg report this week, also citing unnamed sources, said that Apple has begun early development work on an electric vehicle, but any resulting product …

Apple Car speculation is back. Here’s what we know so far
3 years, 11 months ago

Apple Car speculation is back. Here’s what we know so far

CNN  

New York CNN Business — Longstanding speculation that Apple will release its own electric, self-driving car was reignited last week when Reuters, citing unnamed sources, reported that Apple plans to produce a passenger vehicle by 2024. Some experts think it’s more likely Apple will partner with one or multiplecar makers to sell a car operating system, self-driving software or other …

An Apple-Tesla showdown on the factory floor is in the works
4 years ago

An Apple-Tesla showdown on the factory floor is in the works

Live Mint  

It was kind of inevitable that Tesla Inc.’s biggest challenger wouldn’t be a car company. Yet the effort Automotive suppliers, including Taiwan’s Hota, have been told by Apple to ramp up production of parts ahead of a launch as early as next September, as reported. “You can’t just go to a supplier like Foxconn and say: Build me a car.” …

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