'Friendly Shandong' enhances global influence
China DailyThe 2023 Shandong Tourism Development Conference kicks off on March 26 in Qingdao. The 2023 Shandong Tourism Development Conference that was held at the Qingdao International Conference Center on March 26 served as a key platform for visitors from all walks of life in China and abroad to strengthen exchanges and seek win-win solutions for the high-quality development of the cultural tourism industry. Participants at the opening ceremony of the 2023 Shandong Tourism Development Conference Zhang Xu, chairman of the World Tourism Alliance, said that after the COVID-19 pandemic, the tourism industry has ushered in both new opportunities and challenges. Wang Lei, director of the Shandong Provincial Department of Culture and Tourism, said at the launch ceremony of the global promotional activity "Traveling in China, A Better Life - Meeting the Sea along the Yellow River" during the event that Shandong will further deepen cross-province cooperation in aspects of building tourism brands, sharing resources, creating new products and holding special events to showcase the natural scenery and local customs of the nine provinces along the Yellow River and jointly boost the high-quality development of the cultural tourism industry.