Nike Will Let People Design and Sell Sneakers for the Metaverse
WiredNike states that its domain exists to “ensure it is a safe, trusted space” where members can collect virtual creations, “such as virtual shoes or jerseys.” What seems clear is that the competition structure, as with the branded domain, will safeguard Nike’s ultimate ownership and oversight of activities, which doesn’t exactly chime with the decentralized Web3 ethos. “I can imagine the avatars on RTFKT being able to wear our wearables, as well as avatars in games you already play,” says Ron Faris, VP/GM of Nike Virtual Studios, the brand’s arm launched in early 2022 to focus on the virtual sphere. Of course, the NFT studio RTFKT was bought by Nike in December 2021, so the porting of “codesigned” virtual clothing to that platform is hardly surprising. Gucci has been somewhat of a pioneer: In 2021, the brand launched digital-only sneakers Gucci Virtual 25, which can be worn on VRChat and Roblox, and created Gucci Town on Roblox, an immersive space in which users can buy other virtual Gucci apparel.
History of this topic
Nike to launch .Swoosh, an NFT-enabled platform for designing and trading virtual shoes
The Hindu)
Experiments of a shopaholic: How metaverse is serving as testing grounds for real-life products by luxury designers
Firstpost
Nike buys into NFTs, eyeing real money from virtual sneakers
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Why luxury brands want a metaverse future
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From Dyson to Nike, everyone wants a piece of the metaverse
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Nike Gets Serious About Metaverse, Builds Virtual World Nikeland With Roblox
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