Caoxian's hanfu surge bolsters rural vitalization
1 year, 4 months ago

Caoxian's hanfu surge bolsters rural vitalization

China Daily  

A livestreamer promotes hanfu from an outlet in Caoxian county, Shandong province. ZHAO RUIXUE/CHINA DAILY As China's tourism market returns to normal and embraces high-quality development, hanfu, or traditional Chinese clothing, has seen substantial growth in the first half of this year in Caoxian county, Shandong province, one of the major hanfu production bases in China. In Daiji township, the biggest hanfu production town in Caoxian, sales of hanfu sold via e-commerce platforms in the first half of this year witnessed an upsurge, reaching 2.5 billion yuan, said Li Tao, Party secretary of the township. Meng Xiaoxia, director of the industrial center of the Caoxian original design of hanfu, also located in the township said: "In particular, the horse face skirt has seen big growth in sales during the first half of this year. "The hanfu industry has not only brought economic benefits to our villages, but brought back more young people to run businesses in our township, driving the high-quality development of rural vitalization," Li added.

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History of this topic

Redesigning hanfu in the post-2000 era
3 months, 3 weeks ago

Redesigning hanfu in the post-2000 era

China Daily  

JINAN — At a hanfu or traditional Chinese dress workshop in Caoxian county, East China's Shandong province, dressmakers are cutting creamy white silk and sewing a dress with golden silk thread. As a small county famous for e-commerce and hanfu, Caoxian is actively exploring new consumer trends to turn summer from off — season into peak season. With the increasing …

Neo-Chinese designs boost Hanfu sales in summer
4 months, 1 week ago

Neo-Chinese designs boost Hanfu sales in summer

China Daily  

As a small county famous for e-commerce and Hanfu, Caoxian is actively exploring new consumer trends to turn summer from off-season into peak season. At a Hanfu workshop in Caoxian county, East China's Shandong province, dressmakers are cutting creamy white silk and sewing a dress with golden silk thread. With the increasing exposure of traditional Chinese clothing such as Hanfu …

Traditional Chinese costumes boost rural vitalization in Caoxian
1 year, 1 month ago

Traditional Chinese costumes boost rural vitalization in Caoxian

China Daily  

The first Caoxian Hanfu Cultural Festival kicked off on Nov 11 in Caoxian county, Shandong province. The month-long event will feature a host of activities, including exhibitions, forums, sales promotions, traditional culture lectures, and performances, aimed at raising the profile of the local industry for traditional Chinese costumes, especially the hanfu. An exhibition hall of traditional Chinese costumes in Caoxian …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Zheng Tao, director of Qianwei Hantang Apparel Co in Caoxian, displays yunjian, part of hanfu attire, to visitors. ZHAO RUIXUE/CHINA DAILY "We conducted research on hanfu among college students, finding that eight out of every 10 students like hanfu, which represents big market potential," Zheng said. "They used to design ancient costumes for film actresses," he said, adding that these …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Zheng Tao, director of Qianwei Hantang Apparel Co in Caoxian, displays yunjian, part of hanfu attire, to visitors. ZHAO RUIXUE/CHINA DAILY Quality transformation Performance costumes have been made in Daiji for more than three decades. In 2009, with e-commerce platforms rising in popularity, the town's performance costume industry grew rapidly, with almost every household opening an online store. Promoted by …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

A worker prints a hanfu pattern in Caoxian. With young people's efforts to create original designs and build brands, Daiji has rapidly entered the mid- and high-end hanfu market, claiming 30 percent of the hanfu sold via online platforms, data from the town government show. Hanfu businesses in the town are Li said, "As more and more foreigners and Chinese …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

A worker prints a hanfu pattern in Caoxian. "They used to design ancient costumes for film actresses," he said, adding that these designers are familiar with history and culture, which will help them come up with good ideas for hanfu. With young people's efforts to create original designs and build brands, Daiji has rapidly entered the mid- and high-end hanfu …

Small town in Shandong riding traditional fashion wave
3 years, 6 months ago

Small town in Shandong riding traditional fashion wave

China Daily  

June is the busiest time of the year for Zhao Ying's hanfu or traditional Chinese clothing business. Located in Sunzhuang, Daiji town, Caoxian county, Shandong province, Zhao's workshop is a five-minute drive from the village's main road, which is lined with shops involved in hanfu production, ranging from cloth making to pattern printing. In the online sector, sales of hanfu …

Livestreaming gives graduates career options
4 years, 4 months ago

Livestreaming gives graduates career options

China Daily  

People, who livestream, use different stalls to sell their goods at an online trade expo in Shishi, Fujian province, in April. Tan is among the sprawling groups of people selling shirts and dresses via livestreaming in Shishi, a garment manufacturing hub in East China's Fujian province. Livestreaming not only stands out as an effective way to boost sales amid the …

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