Gen AI creates more ability for engineers to unlock creativity

BENGALURU: Nasdaq-list Nasdaq-listed global software company PTC is among the leading providers of product development software for global automakers like Volkswagen, BMW, and Toyota. “Our belief at PTC is we’re using generative AI in our software that creates more ability for engineers to unlock creativity than deal with the mundane tasks of software development,” he said. “So that’s causing software to be such a more important version of the experience than just how the car looks,” he said, adding that his company has been using AI for over 10 years now. But LLMs, generative AI, is very well attuned to aggregating similar things that have been created in the past by which you’ve recommended and have the engineers focus on creative ways in which they’re going to develop versus the monotonous elements of getting to the creative part,” he said.